LOCATION: Bilbao/Asturias/CantabriaMissionThe Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.
They build strong local networks including opinion-leaders and key influencers both online (social media) and offline.
They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities, ultimately leading to the successful development of the business impacting brand and can love.ResponsibilitiesStrategic Direction and Rightness of Brand Priorities:Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand.Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with National Marketing Specialists).Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.)
with the national team.Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments.Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output.Marketing Innovation:Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.Premium Appeal of Local Pride:Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.Organizational Capabilities and Enabling Structure:Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Source, hire, train, coach and manage FMs.Experience5 years of experience managing teams and designing strategy.
Ideally, experience in working with commercial teams – general sales or trade marketing.Proven background in negotiation and management of budgets.
A 'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea.A continual understanding of consumer trends and insights (digital, trends, university life, moving patterns).Have already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.
).University degree in Business and Administration or similar.Fluent English, written and spoken.Ability to multi-task and work in cross-functional teams with different objectives and personalities.Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.Travel approximately 40%.
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