The Field Marketing Manager (FMM) is responsible for building the local face ofRed Bull in their field in the most relevant way and in line with the global andnational strategies and priorities.
They build strong local networks including opinion-leaders and key influencers both online (social media) and offline.
They create andimplement marketing initiatives in the four key pillars of the marketing mix(Consumer Collecting, Sports, Culture and Communications) leveraging On Premise,Off Premise and New Business opportunities and encompassing local needs andspecificities and therefore impacting the heart of local consumers, ultimately leadingto the successful development of the business impacting in brand & can love.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand.Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with National Marketing Specialists).Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.)
with the national team.Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments.Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output.Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Source, hire, train, coach and manage Student Marketeers.3 Years of Experience managing Teams and designing strategy.
Ideally, experience in working with commercial teams – general sales or trade marketing.Proven background in negotiation and management of budgets.
A continual understanding of consumer'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea.A continual understanding of consumer 'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea.
trends and insights (digital, trends, University moving patterns).Have already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.
)University Degree in Business and Administration or Similar.Fluent english, written and spokenAbility to multi-task and work in cross-functional teams with different objectives and personalities.Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.Travel 40-50%FIELD MARKETING MANAGER (CANARY ISLAND- Las Palmas/ Tenerife) TemporaryRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: