Within your OneTeam -Drive individual and collective performance, define action priorities in line with group strategy and based on targets and results -Recruit talents, support their skill development, and foster their growth by providing clear objectives and regular feedback -Ensure effective communication and adherence to best practices within the team, with the CMO organization and with the cluster team members -Foster a oneteam environment where team members feel valued, engaged, and motivated to contribute their best. Your main responsibilities - Drive customer acquisition and retention by creating and executing customer-centric marketing plans (40%) • Identify market trends, competitive intelligence, and customer insights to inform marketing strategies. • Share insights with the Global Go-to-Market teams to enhance the global marketing strategy and campaign planning, thereby improving regional relevance • Create complementary local marketing plans based on global marketing strategy and planning frameworks • Execute global and local plans by running 360 marketing campaigns using owned, paid, and earned media as well as events and emailing, to drive e-commerce conversions and build marketing and sales pipeline through demand generation • Ensure the campaigns are deployed on time and have high standard of execution • Develop local communication plan supporting the group communication strategy and supporting the local marketing plans (PR, Social Media) • Plan and manage marketing budgets while closely monitoring ROI to ensure effective allocation and performance • Foster the culture of OneTeam by effectively collaborating and sharing with corporate teams and with the Sales teams - Increase performance via monitoring and analysis (30%) • Ensure all marketing campaigns and activities are aligned with the OKRs framework. Track performance against these objectives and key results, including business targets • Conduct regular analysis and reporting on all activities against OKRs & targets, including the identification of trends and insights • Make data-driven decisions based on insights and take prompt actions to enhance performance -Collaboration with corporate and cluster teams (15%) • Facilitate regular meetings and updates between group and cluster teams to ensure alignment and shared goals • Collaborate closely with the Sales Director and Cluster Leader to optimize demand generation campaigns, focusing on pipeline creation and performance monitoring • Provide continuous feedback to the corporate teams to ensure alignment and to enhance regional relevance Skills required - At least 7 years of experience in a marketing role, ideally in an international organization, in a B2B and high tech environment. - 5 years of experience in team management - Ideally, a Master's degree in Marketing, Digital Marketing, or a Business School degree with a specialization in marketing. - Fluent in English. It's a - Knowledge of the global cloud market and technologies - Experience in e-commerce marketing