Within your #OneTeam-Drive individual and collective performance, define action priorities in line with group strategy and based on targets and results-Recruit talents, support their skill development, and foster their growth by providing clear objectives and regular feedback-Ensure effective communication and adherence to best practices within the team, with the CMO organization and with the cluster team members-Foster a #oneteam environment where team members feel valued, engaged, and motivated to contribute their best.Your main responsibilities-Drive customer acquisition and retention by creating and executing customer-centric marketing plans (40%)• Identify market trends, competitive intelligence, and customer insights to inform marketing strategies.• Share insights with the Global Go-to-Market teams to enhance the global marketing strategy and campaign planning, thereby improving regional relevance• Create complementary local marketing plans based on global marketing strategy and planning frameworks• Execute global and local plans by running 360 marketing campaigns using owned, paid, and earned media as well as events and emailing, to drive e-commerce conversions and build marketing and sales pipeline through demand generation• Ensure the campaigns are deployed on time and have high standard of execution• Develop local communication plan supporting the group communication strategy and supporting the local marketing plans (PR, Social Media)• Plan and manage marketing budgets while closely monitoring ROI to ensure effective allocation and performance• Foster the culture of #OneTeam by effectively collaborating and sharing with corporate teams and with the Sales teams- Increase performance via monitoring and analysis (30%) • Ensure all marketing campaigns and activities are aligned with the OKRs framework.
Track performance against these objectives and key results, including business targets• Conduct regular analysis and reporting on all activities against OKRs & targets, including the identification of trends and insights• Make data-driven decisions based on insights and take prompt actions to enhance performance-Collaboration with corporate and cluster teams (15%)• Facilitate regular meetings and updates between group and cluster teams to ensure alignment and shared goals• Collaborate closely with the Sales Director and Cluster Leader to optimize demand generation campaigns, focusing on pipeline creation and performance monitoring• Provide continuous feedback to the corporate teams to ensure alignment and to enhance regional relevanceSkills required- At least 7 years of experience in a marketing role, ideally in an international organization, in a B2B and high tech environment.- 5 years of experience in team management- Ideally, a Master's degree in Marketing, Digital Marketing, or a Business School degree with a specialization in marketing.- Fluent in English.It's a +- Knowledge of the global cloud market and technologies- Experience in e-commerce marketing