Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world's visionaries and innovators in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our technical solutions - and our methods for creating them - help connect and secure the world. Learn more about what we do and how we do it.
Our powerful culture has led to us being independently recognized on Fortune 100's Best Companies List and we are "Great Place to Work" Certified. We're driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability.
At Keysight, Inclusion, Equity & Diversity is an integral part of our core values. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class. We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development.
To support our strategic growth objectives in the areas of standalone software selling and eCommerce, we want to analyze the end to end user experience of individual contacts and accounts while they move from general awareness, to consideration, selection and finally purchase. By analyzing interaction and engagement data through our multiple touch points, we will build predictive models to more promptly identify higher quality leads that can be shared with sales. Through this investigation and analysis, we will also identify the most successful user experiences, which we will then replicate and amplify with personalized marketing automation journeys. We will test hypotheses, predictive models and automated user experiences via direct end-user surveys and callouts.
And analyze performance data to validate and tune the models and maximize impact and results.
Role & Responsibilities:Gather interaction data from all available touch points to build statistical models that replicate the most typical end to end user experiences both at contacts and accounts levels. From awareness, to consideration, selection and purchase.Interview internal/external contacts to validate assumptions and models across the end to end experience.Build marketing automation journeys and scoring model aligned to the statistical models to either nurture contacts or share higher quality leads with sales.Deploy, test and tune the marketing automation journeys and scoring models based on conversion rates and business impact.Job Qualifications:Data modeling and performance analysis.Effective messaging and Storytelling.Marketing automation.Business development methodologies that can scale via marketing methodologies.Job Function: Marketing
Business: Keysight Global Marketing
Employment Program: Regular
Duration (temp position only): Not Applicable
Relocation Benefits: No
Shift: Day Job
Schedule: Full Time (F)
Travel Required: None
Staffing Recruiter: Marina Anguiano Sole
Keysight is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
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