Job Description: About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. There's a rich history of character and iconic products to promote. And we rely on driven, passionate commercial executives to protect the legacy of these brands and ensure their future success.
About the role
Diageo invests significantly in direct to consumer brands building and partners with customers to influence the point of purchase activation. This is where the vast majority of our A&P investment sits. It is the role of the Customer Activation team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to guarantee amazing execution of our brands. The team will then work directly with customers, supply and agencies to carry out the execution of the commercial calendar. In some cases, this will include tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer. Your team will influence and guarantee the brilliant execution of Diageo's commercial plan to shift consumer and shopper behaviour and enable Diageo to achieve its financial and marketing share goals.
In this role, you will:
Be responsible for the On Trade Channel End to End Commercial plan across Spain, Portugal, Italy and Greece which accounts for over 60% of Southern Europe NSV. Deliver Strategy, planning, execution, tracking and reward cycle YOY.Understand customer needs by channel to pinpoint the activation priorities that deliver the greatest impact.Build the activation plans around shopper marketing activities by channel by programme and activity feeding into the one commercial plan and with a clear activation blueprint per sub-channel and market.Coordinate the sales force briefing of the commercial calendar, ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings.Lead a team to coordinate brilliant activation of the calendar partnering with customers, supply, 3rd party agencies to build an extraordinary activation machine.Set the activation objectives across activities, oversee delivery and lead course correction. Recommend new ways of working to constantly improve.Ensure robust M&E is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance.Support the O&R process with Channel Director and finance to ensure optimum deployment of A&P and efficient management of the budget with the goal of constantly improving the ROI.Lead and develop a multi-market team of 9.About you
- 8+ years of relevant marketing and commercial experience
- Exceptional ability to build and maintain genuine relationships based on mutual trust & respect
- Successful management of senior partners at all levels, resulting in strong and positive outcomes
- Holistic skill set across all marketing pillars as well as a track record of leading ground-breaking business results
- Being able to excel when dealing with ambiguity, complexity and working within a fast-paced and matrixed environment
- A history of working across brand, shopper, commercial, consumer and with external agencies
- Known for brilliant execution to impeccably high standards
- Deep personal accountability for outstanding performance
- Strong FMCG understanding, alongside high levels of numerical capability and attention to detail
- Experience of working with and developing a team, whether directly or indirectly
- Experience working across multiple countries/geographies
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contributions.
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