ABOUT GREYSTARGreystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.Greystar.Com.JOB DESCRIPTION SUMMARYThe Marketing Manager owns the lifecycle of a development and project from conception to stabilization and beyond. This includes strategic and tactical marketing plans that drive brand and placemaking through to inquiries, leads, occupancy, and revenue. This role focuses on different projects including multifamily residential, student accommodation, and corporate marketing.Key Role Responsibilities• Works with the European Marketing team, the Spanish Marketing Team, and local on-site teams to set and deliver the annual marketing and commercial property strategies for our portfolio and individual properties.• Lead in the development and execution of marketing programmes that support achievement of the various portfolio's business development and financial performance goals by helping create brands for assets, implementing collateral and action plans around marketing, paid advertising (online and offline), outdoor advertising, sales campaigns, new development, presentations, and resident communications.• Oversee the development of new website/s, act as project manager with 3rd party agencies for timely launch of the site, social media channels, and paid campaigns, and later ongoing maintenance of website, social, and paid channels.• Identify opportunities and create targeted solutions to support the launch of our portfolio brands to existing and potential business partners (companies, universities, multinationals, and intermediaries) and individual (inter-)national students and young professionals.• Works with external design agencies and the internal marketing support team to deliver marketing materials that meet brand guidelines (email campaigns, social media, banners, adverts, flyers, giveaways, etc.) and appeal to the specific target markets.• Strategy, content creation, and execution of communication tools (print, web, social) in collaboration with local agencies and European marketing support.
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