ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.Greystar.Com.
JOB DESCRIPTION SUMMARY
The Marketing Executive supports our Greystar multifamily portfolio and brands, such as Be Casa or Be Casa Essential, representing the Marketing team by taking the lead on all marketing deliverables for assigned developments. This includes strategy and execution of tactical marketing plans to drive brand loyalty, customer satisfaction, customer retention, occupancy, and leads that achieve optimum leasing and financial performance in line with the company's business development plans.
KEY ROLE RESPONSIBILITIES
Day to day lead for marketing activities and reporting for allocated assets in line with the marketing plan and budgets.
Leads in briefing and planning the production with external suppliers.
Lead the delivery of marketing plans for Multifamily projects through the tactical implementation of materials and activities that support the achievement of the portfolio's business objectives (e.g. execution of activities, creation of digital ads, creation of presentations, marketing materials, resident communications, website strategy and content updates, photography, video and event support).
Work alongside the Marketing Team and support the marketing activities of the other buildings: opening, events and achieving occupancy targets for these assets.
Act as brand guardian and ensure all campaign messaging, website copy and creatives follow the brand and tone of voice guidelines.
Design and/or ensure that all marketing collateral is of consistently high quality in copy, tone and design and is optimised for brand engagement and lease conversions.
Coordinate and attend various events and promotions throughout the year at our properties, to ensure both outstanding quality and sound commercial outputs.
Maintain a close connection to all stakeholders (internal and external), updating them regularly on progress so that all brand materials, assets and campaigns are signed off and distributed accordingly.
Manage all video and photo shooting projects.
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