.JOB DESCRIPTION SUMMARYThe Marketing Executive supports our Greystar multifamily portfolio and brands, such as, Be Casa or Be Casa Essential, representing the Marketing team by taking the lead on all marketing deliverables for assigned developments. Including, but not limited to, strategy and execution of tactical marketing plans in order to drive brand loyalty, customer satisfaction, customer retention, occupancy and leads that in turn achieve optimum leasing and financial performance in line with the company's business development plans.JOB DESCRIPTIONKey Role ResponsibilitiesDay to day lead for marketing activities and reporting for allocated assets in line with the marketing plan and budgets.Leads in briefing and planning the production with external suppliers.Lead the delivery of marketing plans for Multifamily projects through the tactical implementation of materials and activities that support the achievement of the portfolio's business objectives (e.G. execution of activities, creation of digital ads, creation of presentations, marketing materials, resident communications, website strategy and content updates, photography, video and event support).Work alongside the Marketing Team and support the marketing activities of the other buildings: opening, events and achieving occupancy targets for these assets.Act as brand guardian and ensure all campaign messaging, website copy and creatives follow the brand and tone of voice guidelines.Design and/or ensure that all marketing collateral is of consistently high quality in copy, tone and design and is optimized for brand engagement and lease conversions.Coordinate and attend various events and promotions throughout the year at our properties, to ensure both outstanding quality and sound commercial outputs.Maintains a close connection to all stakeholders (internal and external), updating them regularly on progress- so that in the end all brand materials, assets and campaigns are signed off and distributed accordingly.Manage all video and photo shooting projects. Support properties team with brand and marketing initiatives.Works with internal designers and external design agencies to deliver marketing materials that meet brand guidelines (email campaigns, banners, adverts, flyers etc.) and appeal to the specific target marketsAssist the team by working with the Operators and Asset Management team to understand their business needs and marketing requirements; and ensure that all marketing campaigns, communications and activities are run in accordance with brand guidelines.Put the customer at the heart of everything we do, by working closely with the Customer Strategy and Insights team to understand segmentation, persons and research.Assist in the creation of a yearly marketing budget.Support the invoicing process and tracking of budgets.Role ScopeReports into the Senior Marketing Manager
