About Ingram Micro
Ingram Micro influences over 90% of the technology used globally, bridging the gap between innovation and market needs with a focus on Technology Solutions, Cloud, and Commerce & Lifecycle Services. With $50 billion in revenue, Ingram Micro operates in 58 countries, employing over 24,000 associates worldwide. As the industry's largest technology distributor, we leverage our digital experience platform, Ingram Micro Xvantage, to streamline the technology channel for service providers, vendors, and integrators, enabling efficient support, management, and marketing execution for Cloud, software, and technology services.
Overview of the Marketing Vendor Category Team
The Marketing Vendor Category team drives growth and value through the development and execution of platform-based digital marketing strategies that support vendor business objectives. Our digital-first approach leverages Ingram Micro Xvantage to execute and scale marketing activities effectively, aligning with modernized marketing practices and demand generation efforts. This platform-centric strategy allows our team to support vendors in maximizing their reach and profitability while delivering data-driven insights and optimizing vendor engagement.
Position Overview
The Marketing Category Manager, reports to Cedric Martin, Senior EMEA Marketing Lead, and is responsible for managing vendor relationships, developing aligned marketing strategies, and ensuring the effective execution of platform-based marketing initiatives. By working closely with regional and local marketing leaders, this role prioritizes the alignment of vendor business objectives with Ingram Micro's digital marketing capabilities. The Manager will use Xvantage to consolidate and monetize vendor marketing plans, driving top-line growth for vendors through digital campaigns, merchandising strategies, and data insights.
Key Responsibilities
The responsibilities are dynamic and adapt to vendor needs and business requirements. This role requires flexibility, strategic focus, and a proactive approach to evolving priorities.
Vendor Relationship Management & Strategy (20-30%)
- Act as the primary point of contact for vendors within the Marketing Vendor Category team, fostering strong relationships that align with both Ingram Micro's and vendors' objectives.
- Build and implement platform-centric marketing strategies within Xvantage that enable vendor-specific goals to be achieved efficiently while enhancing Ingram Micro's position as a trusted business partner.
- Collaborate with internal teams and local marketing leaders to ensure effective digital content, social media, and SEM strategies are implemented, focusing on demand generation and aligning with EMEA and global digital marketing goals.
- Support vendors in maximizing go-to-market capabilities through Xvantage, enabling them to leverage regional resources, brand visibility, and audience reach to drive profitable growth.
#J-18808-Ljbffr