Emea Market Crm Campaign Specialist

Job summary
Accountable for delivery of email and call center campaigns in EMEA marketPart of International CRM team focusing on customer acquisition and retentionMission to grow HP contactable base by supporting customer-first approach
Job seniority: mid-to-senior level
Responsibilities
• End-to-end execution of email and contact center campaigns in multiple markets• Weekly campaign reporting• Assisting in development of quarterly and annual strategy planning• Working with design team to source images and ensure creative fits requirements• Developing a Test & Learn strategy for customer insight• Liaising with store team to align campaigns with commercial objectives• Compiling content for ad-hoc communications• Identifying and implementing new innovations for the channel
Requirements
• Minimum 2 years CRM Marketing Experience• Knowledge of direct/data driven marketing theory and practice• Understanding of CRM KPIs, data, databases, and GDPR• Analytical mind and ability to derive insight from data• Knowledge of Google Analytics• Highly organized and agile with ability to prioritize• Excellent stakeholder management and communication skills• Strong written and verbal communication skills in English• Confident in directing and critiquing design and copywriting• Experience writing campaign briefs and working with agencies• Experience with project management and campaign management tools• Retail/ecommerce experience preferred but not essential
Key Skills Needed
• CRM Marketing• Direct/Data Driven Marketing• Campaign Management• Data Analysis• Google Analytics• Stakeholder Management• Communication Skills• Design and Copywriting• Project Management• Salesforce Marketing Cloud