The Company lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost, and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers' travel experience. Experts in brightening up online travel, we help our customers find and do "whatever makes them pink".
We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people. At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel. Lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange.
Job Description
At lastminute.com, we're transforming brand management for our portfolio of brands, including lastminute.com, weg.de, Rumbo, and Volagratis. You will be a strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success. Any reactive marketing examples are a bonus! We love those kinds of things here.
Key Responsibilities: Brand Strategy
Utilise your data-savvy skills to analyse complex data points and translate them into clear, actionable brand strategies that drive business growth.Craft compelling narratives that effectively communicate our brand message and values. Link complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.Brand & PR Management
Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation to drive brand awareness and consideration.Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalise on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.
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