Are you interested in working with one of the biggest online marketplaces in the world?
Do you want to understand how to drive sales and grow business on Amazon?
Then this internship may just be made for you!
About the positionThe primary objective of this internship opportunity will be to support and drive Pan-EU growth on the Amazon Platform.
Current growth rates represent a missed opportunity for KCP sales on Amazon, and this can be addressed through maintenance of key merchandising principles, implementation of Digital Marketing activity, and monitoring and driving key Amazon metrics (PCOGs, ROOS, LBB, etc).
Focus countries will include ES, IT, FR, DE, and UK.
ResponsibilitiesHere are just a few of the main responsibilities of our future intern:
Support the eCommerce Business Development Team in growing Amazon sales within their region.Assess/analyze key metrics relating to:Availability - stock holding and forecasting to further increase sales and maximize promotional activity.Visibility - review and enrich content, identify and execute opportunities to improve SEO.Traffic - support and build marketing and advertising plans that grow traffic to KCP products.Conversion - leverage content, imagery, reviews, pricing, and deals to drive purchase conversion.Utilize a range of data (including Amazon Vendor Central, Digital Shelf Monitoring tools) and dashboard reporting to provide insight to the eBDMs and support/implement both long and short term actions.Provide regular reports and updates on suggested actions and impact of implementations.Ensure aligned approach with eCommerce Business Development Managers and wider eCommerce team (marketing, content).Work cross-functionally with key supporting functions (Supply chain, Customer Service, Finance).Amazon BDM SupportYou will also provide Amazon BDM Support on:
The content: Localisation (proofreading descriptions/keywords), range management (Product updates/Range refresh/Data alignment/IDQ Reporting/Troubleshooting), Data comparison (Vendor Central vs Front End/Front End vs Shelf Conscious), and provide richer Content (A+ Content creation/implementation, Vine Review Programme).Deals: Country Level Management (Devise and implement country level deals calendar), where you will:Define ASIN selection based on inputs.Define Price based on agreed metrics.Deals set-up (Vendor Central).Tracking and Reporting, in line with agreed Promotional Spend and Revenue targets.AMS: Content update & optimization for AMS supported lines/ASIN list based on inputs (Bestsellers, profitability, Title and content, imagery, Reviews).Provide Keywords optimization in line with 'existing' methodology (Define Keyword List, Stick & Peel approach, Negative KW consideration).Build and implementation (Set-up Portfolios, Auto/Phrase/Brand campaigns as per agreed naming convention).Defined ASIN list based on sales, content, and keyword input.Sponsored Brand Ads (Build Product List page based on inputs, Top Selling ASINs, and keyword research).Build creative.Portfolio Management (define Budget and CPC limits).Ongoing optimization (maintain performance in line with ACOS targets (20% TBC), own and define country level budget, Management via Kenshoo).Supply chain: Own country level S-C performance by Forecasting and Demand Planning, following Key KPIs, RepOOS, OTIF, and optimizing stock allocation and localization, or Troubleshooting PO issues.Reporting: By defining KPIs in line with AMZ country level VIP; Providing Monthly Reporting overview (Country level rolling up to EU5, commentary on key initiatives, forecasting, and actions); ABP/Budget input and time estimation; SEO - repurposed for other customers (Not just Amazon).About youAs a person and to be successful in this role, we believe you should have full proficiency in both Spanish and English (minimum B2+ level).
Proficiency in French and Italian would also be advantageous, but not mandatory.
You should also have:
Graduated from a Bachelor's degree in marketing or sales, or related field.Experience in eCommerce, digital marketing, merchandising, or sales.Business orientation - understanding of market dynamics, commercial mindset.Analytical approach to data, experience of drawing insights from a range of sources.Methodical and structured approach to optimization and problem-solving.Additional InformationThe internship position is offered as a hybrid role in the Madrid area.
Please submit your CV in English as it will be considered by English speakers.
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