Why SoftwareOne?
Here at SoftwareOne, we give you the flexibility to unleash your creativity, without limits.
We encourage autonomy and thinking outside the box, and we can't wait to hear your new ideas.
We truly believe in work-life harmony.
Our people are our greatest asset, and we'll go the extra mile to ensure you're happy here.
We want our people to be their true authentic selves at all times, because that's when real creativity happens.
The roleAre you a strategic and results-driven marketing leader with a passion for B2B technology?
SoftwareOne is seeking an experienced and dynamic product marketer to help us grow the Business Applications portfolio with impact.
Solutions in this portfolio include solution services for SAP, ServiceNow, and Amazon Connect.
You are passionate about buyer research and crafting targeted and compelling messaging and content assets.
You have experience launching new products and/or services to both sellers and prospects.
You have a demonstrated history of delivering strong marketing-sourced revenue growth.
ResponsibilitiesCustomer research and market segmentation – Through independent research, synthesis of external market research, and working closely with services, sales, and product management, develop a well-reasoned go-to-market strategy with market segments, buyer personas, and ideal customer profile, by region and target countries.Messaging and content – Ideate, write, test, and refine messaging to address target buyers' pain points and needs.
Collaborate with content specialists, agencies, and others to create high quality core and supplementary content marketing assets such as thought leadership, whitepapers, demos, videos, reports, blogs, and case studies.Digital campaigns – Partner with growth marketing to design full-funnel digital campaigns and help shape and support demand generation strategy.
Utilise data to effectively optimise campaigns and continuously improve ROI.Sales plays and GTM material – Collaborate with business leaders and global sales enablement to define and support focused sales plays.
Create selling assets such as battlecards, sales decks, one pagers, and email scripts.
Create a feedback loop for iterative enhancements.Strategic alliances – Collaborate with partner marketing to support achievement of joint outcomes between SoftwareOne and key partners such as SAP, ServiceNow, Amazon, and others.What we need to see from you3+ years in B2B tech marketing1+ year(s) in a product marketing roleBachelor's degree in Business, Marketing, Computer Science, Information Systems or related field, or equivalent experienceExperience writing messaging, and creating sales and marketing content assetsExperience designing and enabling digital campaignsExperience using data to track and optimise sales and marketing resultsOutstanding communication and writing skills (complete English proficiency)Availability for domestic and occasionally global travel (10% or less)Preferred experienceExperience launching new products and/or servicesExperience in working in the domain of IT servicesFamiliarity with SAP, ServiceNow, and/or Amazon Connect#LI-CD1 Job Function: Marketing & Channel
Accommodations: SoftwareOne welcomes applicants from all backgrounds and abilities to apply.
If you require reasonable adjustments at any point during the recruitment process, email us at .
Please include the role for which you are applying and your country location.
Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you.
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