Position Summary- Contributes to the social / digital part of the marketing plan of the brand for earned media.- Manages PR Influencers relationships and activations.- Spreads Earned Media expertise and contributes to capability building within the affiliate.Functions- Participates in the Brands' overall media strategy, defines and executes the earned media strategy.- Actively participates in the Brands' media strategy, annual planning and monthly review process, as well as in the definition of their optimal AP media mix.- Based on the 360 Consumer marketing Plan, contributes to the earned media plan: where to play, PR strategy, influencers management, KPIs tracking, in accordance with brand digital strategy and owned and paid media.- Maps and scouts influencers (quality/cost), pre-screening.- Briefs agency/influencer (selected by Consumer Marketing): puts detailed information on campaigns to the brief's template.- Contributes to project management and content production, coordinates with influencers for day to day execution.- Executes campaigns, including content co-creation with influencers.- Coordinates media partnerships, events, press-tours, etc.- Proactively identifies and reports to brand team changes in influencers data.- Coordinates influencers for the affiliate.- Builds long-term productive relationships with influencers, PR and earned media agencies.- Tracks KPI's monitoring of the work done by influencers (including results on virtual selling activities, sales tracking, page impressions, etc.
).- Works together with all corporate departments and branded structures in questions related to media and influencers.- Works closely with trade-marketing and owned-media executives.- Spreads Earned Media expertise and contributes to capability building within the affiliate.QualificationsCompetences- Experience in big local digital, media and/or influencer agencies with retail/cosmetics/luxury goods or FMCG knowledge.- Minimum 2 years of social media experience.- Knowledge and experience working with social media platforms and tools (Facebook, Instagram, YouTube).- Strong digital understanding, with interest in trends and new technology.- Strong communication skills including understanding how to clearly communicate messages to consumers and key stakeholders.- Customer service driven with ability to respond to customers in a timely manner.- SEO and data driven, with the ability to switch fast to new trends and consumer habits.- Willingness to test, learn and challenge the status quo.- Multitasking and decision-making skills.SOCIAL MEDIA EXPERTISE- Knowing what type of content works best on what platform.- Understanding how to optimize content based on platform.- Ability to engage an audience through social posts.COPYWRITING EXPERTISE- Short and effective headline writing.- Engaging introductions.- Structuring text for easy reading.Requirements- Bachelor Degree.- Fluent English is a must.Job: Communications / Public RelationsPrimary Location: ES-MD-MadridJob Type: StandardSchedule: Full-timeShift: 1st (Day) ShiftJob Number: 2213970 #J-18808-Ljbffr