.Marketing - Remote Profile: Marketing Manager - Contract Permanent Contract Full time - Location Remote Floriculture is a €100bn industry worldwide that has existed for centuries. Despite its size, it is a hyper-fragmented industry both at the supply and demand side. On the supply side, a small set of growers serve local and global markets, while the demand side mainly consists of mom-and-pop flower stores around the EU. This level of fragmentation and the perishable nature of floriculture has created several underlying problems in its supply chain, leading to economic inefficiency, environmental impact, and non-transparent product origins. Poor customer experiences have resulted in low product quality and freshness. Meanwhile, the industry is digitizing very quickly, and demand is expected to be 25% online by 2028, fostering the need for a new supply chain. Once Colvin's founders discovered this, they decided that the digitalization trend in the industry and advancements in technology offered the opportunity to build a better future for the €100bn floriculture industry. Colvin was born digitizing and connecting growers, focusing on regional growers and seasonal products, enabling flowers to go directly from the field to consumers' hands, treating growers more fairly, building a more sustainable and direct supply chain, and offering a fresher product to customers. Now present in Spain, where it started, Italy, France, and Portugal, Colvin aims to be the leading player in these regions and continue expanding further in the quickly digitizing floral market. We know this industry is more ready for change than ever, and we want to meet customers' expectations by offering them a way to connect and care for their loved ones through flowers that come directly from the fields instead of a 15-20 days long supply chain of intermediaries and fridges. Our flowers are seasonal, fresh, colorful, and long-lasting, unlike those that last only 3 days. Challenge: We are looking for a strong marketing professional that can help spread Colvin's mission across customers in Europe, increasing our brand awareness, growing the retention of our customer base, and building a strong and sustainable growth engine. As the Head of Marketing / CMO, it will be your role to own and build upon the growth strategy, ensuring the right foundation is in place and overseeing the execution with an internal team and external partners