Therapy Area Communications & Patient Advocacy & Disease Agnostic Lead, Spain Job ID: REQ-10026447
Location: Barcelona or Madrid, Spain
Summary As the Therapy Area Communications & Patient Advocacy & Disease Agnostic Lead, Spain, you will develop and lead the execution of the communications and patient advocacy strategy for one of the five International therapeutic areas in Spain, ensuring launch excellence (pre-launch, launch, and in-market brands).
This role offers the opportunity to drive the design and execution of an integrated patient advocacy strategy in Spain, creating an optimal environment to foster relevant legislative and framework conditions for patient access to innovative medicines.
You will provide strategic direction to our business partners, delivering a local data-driven strategy by leveraging insights and analytics for data modeling of the external environment to predict stakeholder views, needs, and behaviors.
Key Responsibilities: Develop, drive, and implement Therapy Area (TA) and product communications and patient advocacy strategy for respective TA focused on priority pre-launch, launch, and in-market brands.Exemplify and drive a predictive mindset across the team; seek multidirectional insights to understand environments and stakeholders, embracing iterative, measurable experimentation and action.Develop and co-create TA communication and patient advocacy strategies, KPIs, and measurement, advising in strategy, tracking implementation, and performance management of TA/product brand strategy.Ensure systemic implementation of OGSM framework and A&I measures to consistently monitor TA and predict performance management in partnership with Public Affairs.Establish strategic and ongoing relationships with internal and external stakeholders, leading to business-aligned, long-term collaborations that are valued by and valuable for key audiences, especially patients.Accountability for securing budget and budget management of respective TA communications and patient advocacy strategies, including governance and compliance of Patient Advocacy grants, sponsorships, and TOV reporting.Oversee media relations strategy and implementation, including relationships with media stakeholders, for respective TA in coordination with the Corporate Communications team.Implement internal communications for key brand milestones and launch activities in coordination with Corporate Communications, Public Affairs, Value & Access, and key internal stakeholders.In partnership with Comms, Public Affairs, Value Access, and key stakeholders, develop and implement an annual strategic local patient advocacy plan to help deliver strengthened corporate reputation, enhance our advocacy and policy efforts, and drive business growth within Spain.Maintain and reinforce partnerships with Spanish disease agnostic patient communities to shape the environment addressing Healthcare system issues.
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