Who we areThe Workshop is a tech company that develops intuitive software for the online gaming industry.
Our motto is to move "Fearlessly Forward" together.
Cooperative innovation is at the center of everything we do - from our games, new products and technologies, to how we collaborate and share inspiration with one another.Your MissionWe are looking for an entrepreneurial and experienced Head of Marketing to join our Gaming division, which creates and supplies online casino content to operators across a diverse range of global markets via three commercial brands.
Reporting into the Gaming COO, you will be tasked with designing and delivering an innovative marketing strategy which cuts through and disrupts the incumbent market leaders.You will lead all aspects of the marketing strategy so it's imperative that you have extensive experience working in senior marketing roles inside the online gambling arena.
You will be expected to build and lead a high-performance team that supports our commercial objectives and delivers against aggressive growth targets.
This role is strategic, innovative and forward thinking but you must also be prepared to get your hands dirty.
You will be expected to lead by example and develop the marketing team capability, whilst being passionate about our brands, products and clients.What you will doDevelop and implement a holistic marketing vision and strategy for the Gaming division as well as local strategies for its three B2B game studio brands, relevant to their target markets.Optimise and complete hiring of the target Marketing organisational structure.Work closely with the COO to plan an agreed Marketing budget aligned to key tactics and targets, and subsequently with the Finance Business partner to ensure budget and forecasts stay on track.Own each of our B2B game studio brand strategies ensuring you work closely with the Group's internal Brand and Marketing agency to develop each.Deliver a relevant performance marketing strategy across Paid, Search, Social and Affiliate, that supports business growth and has a relentless focus on ROI.Design and oversee the PR, communication and merchandise strategy working with your Content and Social teams, external agencies and industry press, to increase brand and product awareness.Lead your Affiliate management team to develop and implement an affiliate and streamer strategy that turbo charges product launches and drives player traffic into our games.Oversee the client promotions strategy working closely with your Campaign Manager and the Commercial team to ensure all campaigns drive enhanced product placement with the aim to increase client/player loyalty and value, whilst also realizing demonstrable cost benefit.
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