We are hiring a Paid Media Account Manager to join our marketing team based in Madrid.
Job Description Context of the Position: Are you passionate about digital marketing?
Do you have an entrepreneurial mindset and thrive in a fast-paced start-up environment?
CPC, CPA, CPL, AOV, and other performance metrics are your second language and data and numbers don't scare you?
We are looking for you!
Our International Paid Media team in Madrid is looking to hire a Paid Media Account Manager responsible for the Belgian market.
Your Objective: The successful candidate will be responsible for growing our Belgian Energy and Telecom verticals by driving qualified leads for our Sales team through various paid media channels, including Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, etc.
Your Mission: Your mission is to grow our Belgian market by continuously searching for and identifying new opportunities in terms of customer acquisition through paid media.
Outcomes in Detail: Driving qualified leads for our Sales team: You will use your Digital Marketing expertise to drive qualified leads for our Sales team through our different acquisition channels (particularly Google Ads) by: Creating, executing, and managing digital marketing campaigns that present our company's services with the objective of generating inbound traffic; Testing and proposing new creative ideas together with the paid acquisition team and the sales and design teams; Researching and improving important aspects of campaign features: Audience research, website research, campaign structure, and funnel optimization; Delivering paid media campaign optimizations, analyzing and providing recommendations for next steps based on data; Creating, analyzing, and optimizing landing pages using our CMS, online forms software, and internal tools; Aiding tracking and analyzing the sales funnel acquisition; Reporting and daily follow-up; Conducting market research, benchmarking, and assisting with special operations projects; Staying informed of best practices and relevant industry, paid media, and paid media platform trends.
Performance Monitoring: Closely monitoring campaign performance; Clearly presenting and interpreting different KPIs as well as ROI; Starting and optimizing digital marketing campaigns, mainly on Google Ads (mainly on Search but also on other Discover and YouTube), and occasionally on Bing Ads, Facebook Ads, and other digital marketing platforms; In collaboration with the manager of Selectra's International SEA department, leading the definition and the update of a clear strategy on each platform, based on strong beliefs acquired through experience; Helping each account manager of the department implement that strategy in the countries and markets they are responsible for; Continuously testing new strategies and leading technical improvements to maximize conversions and minimize costs at each stage of the funnel.
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