Job Description This position will lead the digital branded portal (ORGANON) in order to ensure the best customer experience and achieve business objectives.
Additionally, it will lead Paid & Earned media (Social Media & Advertising strategy - full stack, RTB, Programming).
Main Responsibilities: Define Organon Portal vision and strategy to engage our clients through branded and promotional activities, improving customer experience in digital and self-service commercial interactions. Improve effectiveness of digital marketing, enabling the vision of an integrated customer engagement model, maximizing digital marketing spend, allowing focus on messaging and content, cross brand promotions, and reducing cost per engagement. Ensure that platform systems are always on, reliable, scalable, and of the highest quality while maintaining efficiency and long-term sustainability. Work with global information technology product owners to align the roadmap and evolution with local needs and trends. Measure and analyze "Organon Portal" performance by users, activities, and plans to help in achieving a 360o customer view, increase reach in building HCP relationships, improve segmentation, learn from interactions, and personalize them. Identify and share best practices across company and countries.
Generate reports for business. Create and manage digital KPIs based on business and user needs. Define governance model and work with the marketing team to define end-to-end processes and provide thought leadership to support and drive customer engagement and loyalty strategies through Organon Portal. Lead a team of external support resources to ensure the execution of digital content/services that deliver on our brands' business objectives, as well as compliance and legal requirements. Stay ahead of the curve by following the latest digital trends and technologies. Partner with Global/Regional teams (Enterprise Social Business Team) on the development and delivery of digital activity (paid & earned channels) that supports business strategy. Stay current with industry digital trends and best practices, focusing on leveraging these changes to drive material account improvements into business teams and establishing proper benchmarks. Education: University degree from an accredited university.
Advanced English Level.
Experience: At least 5 years in the pharma industry focused on digital marketing (capabilities, channels, and campaigns management). Strong understanding of UX and methods used to track, analyze, and optimize user experience on an ongoing basis. Preferable knowledge about Veeva CRM, Sales Force Marketing Cloud, WordPress. Experience using analytics platforms (Google Analytics, Hotjar, Data Studio) and carrying out A/B tests. Some knowledge of database management is preferred but not essential. Experience working with WordPress on front and backend. Understanding of content tagging and its implications on users and reporting.
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