Location: We are flexible! Come and join us either in Hamburg, Berlin, or Barcelona, or feel free to work 100% remotely in the EU.About Us: FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive. Be ready to work in a multinational, diverse, highly motivated, and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?YOUR DAILY ADVENTURES WILL INCLUDE:Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation, and re-engagement.Develop and execute digital media strategies and plans to achieve our awareness and performance targets.Be responsible for optimising campaign performance on several app advertising platforms (e.g., Google, Apple search ads, Meta, TikTok, Snapchat, Moloco, and others).Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation.Analyse audience cohorts to share performance insights on ROAS, retention, and CLV.Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance.Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools, and exploring AI use cases for the team).TO BE SUCCESSFUL IN THIS ROLE:6+ years hands-on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, TikTok, META, Snapchat, and others.Data-driven mindset with the ability to analyse large data sets to derive insights and optimise your digital marketing campaigns.Direct experience working with a major MMP (Appsflyer, Adjust, Singular) and the tools they offer around fraud prevention, audience building, and cohort analysis.Extensive knowledge of app marketing tracking capabilities and industry best practices (i.e., SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimisation).Experience collaborating with creative teams to generate new creative testing ideas to improve performance.Strong presentation skills when sharing campaign results and creative insights with internal teams.BENEFITS & PERKS IN A NUTSHELL:Flexible working arrangements.LinkedIn Learning.Sabbatical & special leave policies.WeRoad partnership.Birthday, 24th + 31st December off.Short-term EU work policy.Mobility Budget.Health Insurance.Employee assistance program.Plus more local benefits depending on your work location in one of the 10 countries where we have a legal entity: France, Spain, Germany, Austria, Portugal, Italy, England, Ireland, Poland & Greece.DIVERSITY, EQUITY & INCLUSION:FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability, or age. We want you to grow and evolve, bringing your true self to work.SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:
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