Integrated Marketing Manager en Barcelona.Job DescriptionHi there!We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance.This is our Integrated Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.Tasks in the roleDeveloping and executing integrated marketing campaigns from inception to completion demonstrating a self-starter mentality. This includes:Leading internal campaign communications from briefings to reporting.Collaborating with creative production teams to deliver high-quality assets on time.Owning and managing the campaign timeline.Mapping and optimizing the complete consumer journey.Overseeing and allocating campaign budgets.Aligning and coordinating different teams (e.g., creative, media, product).Developing and testing new campaign formats and channels to optimize performance.Creating comprehensive campaign strategies that leverage multiple channels and align with business goals, including:Developing data-driven forecasts for campaign performance.Creating multiple scenarios to evaluate potential outcomes of strategic decisions.Conducting risk assessments and developing contingency plans.Overseeing various marketing channels (e.g., paid media, email, social media, influencers) and coordinating with specialized teams.Acting as the central point of contact coordinating efforts across different departments.Ensuring alignment of channel-specific strategies with overall campaign goals.Facilitating effective communication and collaboration between teams.Analyzing campaign metrics, working with analytics teams to derive insights and making data-driven decisions.Staying abreast of industry trends and incorporating innovative ideas into campaign strategies.Utilizing AI tools to enhance productivity and campaign effectiveness.RequirementsWho we are looking for:5+ years of experience in Marketing with a proven track record in launching multi-channel marketing campaigns.Strong strategic thinking and campaign planning abilities.Excellent presentation and communication skills with the ability to create comprehensive decks.Creativity.Attention to detail.Basic understanding of campaign metrics and data analysis.Awareness of industry trends.Goal-oriented mindset with a focus on results.Adaptability and willingness to test new marketing approaches.Bachelor's degree in Marketing or a related field.Advanced English language skills.Not required but a plusProficiency in using AI tools for marketing purposes.Strong leadership and cross-functional collaboration skills.You share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Change.Work formatFLEX: This offer stands for the hybrid work format; some days you work from the office and some #wfh. Trust us, it's an efficient way of working. Proven!- Flexible working day start.- Unlimited PTO.- Hobby benefit.- Breakfast snacks and coffee at the office.- Corporate events.- Training courses, conferences.- Gifts for employees.
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