.Director of Public Relations, VolunteerAbout the Pet Cancer FoundationThe Pet Cancer Foundation's vision is to increase the life expectancy and improve the quality of life of pets diagnosed with cancer. Estimates suggest that 12M dogs and cats are developing cancer every year, roughly 6x the number of humans getting cancer yearly within North America.We need to do more for our furry friends, and we're building a large team of distributed, animal-loving passionate volunteers to help them and their families. Our team requires experienced senior-level media relations leaders as we set out to define our strategy and launch our organization to the broader public. That's where and how you can help us.About the PositionAs our volunteer Director of Public Relations (East and West), you will build and lead your team to carry out media relations initiatives to generate press coverage to attain "brand and product" visibility for all that we do. Being a creative thought leader, you will create and drive a strategic approach to media and community relations across the organization to maximize results. You will build and lead an internal division of Public Relations volunteers, work with external PR agencies when contracted, and teach our consumer-facing volunteers how to communicate our message accurately and authentically.Duties and Responsibilities:Develop and implement an integrated, organization-wide strategic media relations plan to broaden awareness of our non-profit sector while building PCF's identity across key stakeholder audiences.Create a media relations strategy that will allow PCF executive and board leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, public officials, and key influencers.Identify challenges and emerging issues faced by the sector and organization. Work with the board and staff to recognize media relations opportunities and solutions and define and execute appropriate strategies to support the organization's vision.Exercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations, and other supporting material as needed.Supervise and coach a Media Spokesperson to lead all media interactions that help promote and positively impact the organization.Actively cultivate and manage Canadian press relationships to ensure coverage of issues of strategic importance to the sector, as well as PCF's programs, special events, public messages & other projects.Manage relationships with any 3rd party communications related vendors or consultants.Mentor and develop volunteer staff using a supportive and collaborative approach.About You:Do you have an extensive network of contacts within the media space in Canada? We're looking for people that know who the key people are by name, if they have pets, have their contact information in their phone, and can reach them in 2 calls or less
