Director Of Marketing - Sofitel Riyadh

.Company Description Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.Accor.Com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESSJob Description Job PurposeThis position is responsible for the planning and management of the overall marketing and PR of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.Main Responsibilities:Maintain good working relationships with local and international mediaMaintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editorsExecute media placements for hotel through news releases and personal contactsDevelop business and leisure travel promotions; release to press and/ortarget audienceExplore valuable media trades where appropriateServe as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situationsMaintain photo/electronic library of hotel Executive Committee and all other aspects of hotelMaintain and update hotel's websiteSubmit stories/photos to media regularly. Monitor news coverage and circulate internallyMaintain updated hotel press kit to include news releases, Executive Committee biographies & photosEstablish PR & Communications programs that will benefit and support sales and F&B strategies and initiativesAssist Director of Sales in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc