SLS Barcelona, a five-star urban resort of extraordinary experiences, brings a new variety of seaside glamour, indulgence, and excellence to Barcelona's waterfront district of Port Forum.
Here the hallmarks of an SLS wonderland – playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold.
The only 5-star hotel in the city to feature a terrace off every guestroom (471 in total), SLS Barcelona is all-encompassing in its delight, offering an array of exclusive amenities including rooftop dining and bars, three inviting swimming pools, a spacious 800 square-meter ballroom with abundant natural light, break out rooms catering to all sizes of meetings, a rejuvenating spa,
and a state-of-the-art fitness centre.
Say farewell to the ordinary, and hello to the extraordinary!
Job DescriptionWhat you'll do...
Develop strategic marketing plans for the hotel to drive revenue across all departments.Partner with sales and revenue to ensure a unified approach, develop offers and campaigns that drive revenue for the hotel, executed in alignment with SLS brand creative standards.Provide functional leadership and strategic support for your team, executive leadership, internal customers, and vendors, including agencies.Lead a team of professionals with functional expertise including but not limited to Public Relations, Social Media, Paid Media Advertising, Email Marketing, and Graphic Design.Oversee the Hotel website; ensure information is up-to-date, hotel events, offers, and F&B information are merchandised appropriately across the site.Oversee development and execution of on-property marketing communications aligned with SLS brand creative standards (printed collateral and posters, digital screens in public spaces, etc.
).With support of Ennismore corporate PR lead, oversee local and national PR agency to support visibility and positioning of the hotel and all F&B outlets.Create relationships with local press, influencers, and tastemakers, and coordinate media stays and events to host these audiences at the hotel.With support of Ennismore Digital Marketing lead, oversee marketing agency to execute performance-driven paid media marketing tactics including paid search and paid social, and suggest new or other tactics to drive business goals (i.e.
OOH, Google PMAX).Manage hotel and F&B outlet social media channels, including content calendar creation and community engagement.Lead hotel email marketing program inclusive of monthly newsletters, and ad hoc communications to promote key hotel events and happenings.Liaise with SLS Brand team on styling and execution of property photoshoots to support social and marketing initiatives.Develop ownable ongoing programming that will attract both visitors and locals, and differentiate SLS in the market.Budget development and ongoing budget management.Tracking and resolving problems/issues escalated by end users.
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