Position Title: Director, Head of Marketing, Unannounced Title - Blizzard Entertainment
Locations: Barcelona, Spain; Irvine, California, United States; London, United Kingdom
Background: Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of an innovative new title that will redefine its genre and captivate players globally.
Your Mission:As the Director, Head of Marketing for the unannounced title, you will be the driving force for strategy and execution across all marketing functions – from announce, to launch, to rapid growth. This role will have a thought leadership position inside the organization, playing a key part in building the new game's brand. You will lead and drive critical functions that will enable the game to acquire, engage, and delight players all over the world.
Responsibilities:Lead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale.Own marketing strategy development and execution for the title that allows it to deliver its acquisition and engagement goals – across all marketing channels and levers.Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture.Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media.Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond.Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership.Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact.Requirements:Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top tier game studio, developer, or publisher.Success delivering business results, innovative creative, and delighting player communities.Demonstrated results managing sizable marketing investments and aligning large cross-functional teams.Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large scale growth.Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/partners.Passion for games and cutting edge games marketing.Experience managing direct reports and working with 3rd party agencies – inspiring and empowering leader to teammates they directly and indirectly manage.Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels of the company with exceptional skills in preparing and presenting materials across varying audiences.Bachelor's degree in communications, journalism, public relations, or marketing or equivalent field.Our World: At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we've been creating genre-defining games for millions of players around the world for more than 30 years.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
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