Responsibilities : Lead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale
Own marketing strategy development and execution for the title that allow it to deliver its acquisition and engagement goals across all marketing channels and levers
Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture
Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media
Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond
Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership
Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact
Requirements:
Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top tier game studio, developer, or publisher
Success delivering business results, innovative creative, and delighting playing communities
Demonstrated results managing sizable marketing investments and aligning large cross-functional teams
Direct experience leading marketing across all stages of a products lifecycle, from announce, pre-launch, launch, and large scale growth
Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
Passion for games and cutting edge games marketing
Experience managing direct reports and working with 3rd party agencies inspiring and empowering leader to teammates they directly and indirectly manage
Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels the company with exceptional skills in preparing and presenting materials across varying audiences
Bachelors degree in communications, journalism, public relations, or marketing or equivalent field.
OUR WORLD: At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, weve been creating genre-defining games for millions of players around the world for more than 30 years. Were on a quest: bring our dreams to life and craft the most epic entertainment experiencesever. Hard work, iteration and polish go into the Blizzard secret recipe, but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
