At Beyond, we power the business of Short Term Rentals through our cutting-edge, full-stack Revenue Management System. Venture-backed, we pioneered this space and have grown to be the globally dominant leader - obsessed with delivering value and performance to our customers. And the way we've been able to achieve those heights is our belief that People are the most important part of any business - starting with ours. We employ over 170 Beyonders across the globe who share in our commitment to making Beyond the best place to work.
It's with that in mind that Beyond is looking to add a Director of Demand Generation to our growing team. Reporting to the Vice President of Marketing, you will have the opportunity to set the strategy and oversee the execution of full-funnel demand generation programs.
This is a high-impact, high-visibility role that requires a unique combination of creative and analytical chops. You will stay on the cutting edge of marketing best practices by researching the latest trends, gathering new ideas from industry leaders and competitors, and continuously optimizing demand gen campaigns to ensure Beyond is efficiently and reliably generating high-quality pipeline and revenue.
As our Director of Demand Generation, you'll be responsible for:
Translate data, customer insights, and campaign performance into recommendations that continuously improve program performance through rigorous testing.
Establish operating model with regional sales teams to deliver consistent demand generation programs in global markets.
Recommending the appropriate account targets, messaging, value propositions, creatives, content, and collateral to increase penetration with target accounts and generate pipeline/opportunities for all global sales teams.
Create the personalization strategy for campaigns and messaging across all audiences and geographies.
Plan, manage, and optimize spend for annual demand generation budget to support funnel growth and pipeline velocity for global demand.
Establish key performance indicators for demand generation team to track, measure, and optimize funnel performance across multiple in-person and digital channels.
Collaborate with key stakeholders in cross-functional groups to gain alignment and buy-in for ongoing plans of the business unit - including leadership in Sales, Product Marketing, Content Marketing, Operations, and Customer Success - and actively share business and marketing strategy with those stakeholders.
So what kind of person are we looking for in this role? The person who will be successful in this role will be:
Analytical : you're comfortable leveraging data to make informed decisions and optimize resources accordingly.
Collaborative : you enjoy working with colleagues and communicate and influence effectively to successfully work with other teams.
Growth-minded : you are adaptable and have a drive for continuous improvement. You have a track record of up-leveling past reports through mentorship and educational guidance.
8+ years of experience with an emphasis on B2B demand generation (preferably in the technology industry) with at least 5 years in a leadership role.
Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, PLG, activation, and personalization.
Strong track record of driving demand generation programs that deliver measurable business results, including pipeline and revenue.
Deep experience with top MarTech platforms and/or tools and how to best leverage to better reach targeted enterprise accounts and buyers.
Company Values:
We are serious about our core values: We Care, We Are On the Same Team, We Inspire Trust, We Go Beyond, We Ship It, We're Curious. If those resonate with you, and you're ready to work with a team that lives and breathes those values, we want to hear from you.
Benefits:
Beyond offers a wide variety of benefits like: stock options, unlimited PTO, private health insurance, and more! You can learn more about our benefits by visiting our careers site!
We Care about Diversity, Equity and Inclusion:
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