.Who are we: At Pearson, our mission is to add life to a lifetime of learning.
We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact.
Our vision is to help everyone realize the life they imagine through learning.
We are committed to bravery, decency, and imagination in everything we do.
Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape.
We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions.
We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results.
Learn more at: Our Company | Pearson plcRole overview and purpose: We are seeking a talented and driven CRO Executive to join Pearson's vibrant English Language Learning (ELL) division.
This is a fantastic role for someone looking to use both their strong CRO skills to hone and deliver effective digital marketing tactics and support a growing testing and optimisation strategy for our flagship English language test, Pearson Test of English.You will work as part of ELL Marketing's eCommerce team and with our Marketing Optimisation lead and data team to devise and implement effective AB testing, campaign features, and other marketing optimisation content.
This is a time of growth for our business, and you will also have the opportunity to contribute to our optimisation and martech strategy across more digital customer touchpoints.Key responsibilitiesCRO Strategy ExecutionWork with regional and global marketing teams to understand campaign objectives and identify tactics to increase conversionAbility to analyze user behaviour and content performance to identify areas for improvement.Work with colleagues to shape and execute A/B tests, multivariate tests, and other optimization tactics to enhance conversion rates.Collaborate with UX designers and developers to implement changes based on testing results and insights.Monitor and report on key performance indicators (KPIs) related to content changes and testing, including but not limited to user engagement, user progression, ATB, and checkout funnel.Maintain and update testing roadmaps and documentation to ensure learnings are captured and shared with the wider ecommerce team.Stay updated on industry trends and emerging best practices in content marketing and CRO