MagicboxAt MagicBox , we specialize in creating imaginative, fun-filled toys and games that spark creativity and inspire joy for children and families around the world.
Our product line ranges from toys, kidults, and games, each designed with the perfect blend of entertainment and fun.
As a company, we pride ourselves on delivering experiences that not only bring smiles to faces but also build lasting memories
We are looking for a highly creative and strategic Digital Marketing Specialist with a focus on TikTok and Instagram to help launch and grow a new business unit featuring innovative game products.
This role is a unique opportunity for someone with social media marketing experience to take ownership and build a social media strategy from the ground up.
As the key person responsible for social media presence and content development, you will have the freedom to design and execute strategies that align with the brand's mission and goals, ultimately driving engagement, brand awareness, and product adoption.
Key Responsibilities: Lead the creation and execution of the social media strategy for TikTok, Instagram, and other channels, establishing a new brand identity for the business unit.Develop and launch content strategies from scratch, including creating engaging and innovative posts, reels, stories, and TikTok videos that showcase the new product line.Be responsible for the entire growth journey, from zero followers to a strong, engaged community on TikTok and Instagram focus.Stay ahead of emerging trends and platform features, identifying opportunities to capture audience attention and leverage viral moments to promote the new product line.Collaborate with product and marketing teams to align social media strategies with product launches, positioning, and overall business goals.Design and manage social media advertising campaigns on both platforms, from budgeting to targeting, optimizing for maximum impact and return on investment.Partner with influencers and content creators to create buzz around the new products and expand reach across social channels.Measure, analyze, and report on social media performance using data analytics to refine strategies and improve effectiveness.Continuously experiment with new content formats, campaigns, and platform features to drive awareness and engagement with the new products.Drive storytelling efforts that build a strong brand narrative from the very beginning, positioning the new product line uniquely in the market.Adapt marketing strategies as needed based on evolving trends, consumer insights, and feedback.Why Magic Box? Competitive salary and benefits package.Opportunity to lead the marketing strategy for a new business unit.High degree of creative freedom and ownership of the social media presence.Potential for career growth and development as the business expands.Fantastic work environment and guaranteed fun at Magic Box Community's regular events.Flexible hours from Monday to ThursdayContinuous working day on FridaysFruit in the officeQualifications: Bachelor's degree in Marketing, Communications, or a related field.Minimum of 3 years of experience in social media marketing, with similar experience on TikTok and Instagram.Proven ability to build and scale social media presence from scratch.Strong experience in content creation, including video production, editing creative storytelling and tools (e.g., Figma)Deep understanding of TikTok and Instagram algorithms, current trends, and best practices.Experience launching new products or brands via social media is highly desirable.Familiarity with CRM and marketing automation tools (e.g., Mailchimp) and analytics platforms (e.g., Metricool, Hootsuite, Google Analytics, etc..)Solid understanding of paid social media advertising and influencer marketing strategies.Strong project management skills with the ability to work independently and manage multiple tasks effectively.Excellent communication skills in Spanish (mandatory) and English, as well as collaboration skills, especially when working with cross-functional teams.
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