Royal CaninContract: CDILocation: HQ Aimargues (Near Montpellier) France / EUIn line with the E&S; OGSM ambition, the Digital Marketing & Sales Execution Lead will play a major role to support the execution of Royal Canin Digital Marketing agenda by Building Brand Meaning and Distinctive experience for Pet Owners. To continue to generate category growth in an OMNI-channel reality, the Digital Marketing & Sales Execution Lead will support markets on deploying and tracking PS/PDS guidelines to customers in order to become the partner of choice of preferred Pet Specialty retailers and drive Royal Canin product recommendation at the service of a growing category (off and online).What are we looking for?5+ years in B2B or B2C Digital Marketing/Digital platform managementComfortable with project management in complex cross-functional environmentStrong verbal and written communication skills and the ability to interact professionally with diverse group of executives, managers and potentially stakeholdersProven successful track record on eCommerce and/or e-business developmentExperience in international environmentWhat will be your key responsibilities?Supporting countries in Quality recruitment by:Increase digital reach & impressionLead the Perfect Store & Perfect Digital Program deployment across markets. Own and deliver the roadmap to enhance and develop the PS/PDS programs, ensuring they stay a leading edge program driving category growth and execution with customersSupporting countries in Building Brand Meaning and Distinctive experience by:Ensuring brand DMS execution & brand frameworkWorking on Brand Salience and how to improve NPS scoresSupporting countries in Lifetime Value strategy following A&P digital budget effective usage and ROI (smart investments)Facilitate connections between global and markets to share knowledge, challenges and opportunitiesAnimate & drive a community of digital marketing & sales execution (Perfect Store and Perfect Digital Store community)What can you expect from Mars?At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is more meaningful than the standard employer/employee relationship.As Associates, we can expect to be respected, supported and valued as individuals, to be treated fairly and equitably.You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates' dogs at the office!You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group.A unique and ideal work environment to become the leader in health through nutrition for cats and dogs!You will evolve in the heart of an innovative production plant that will challenge you, on a daily basis.
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