At Simplr we imagine a world that provides access to all the products and services we need, when we need them, while only having to pay for the time we use them. Simplr.Io is the world's first Life-as-a-Service platform! At Simplr, we want to simplify millions of people's lives. Simplr's mission is to help people and businesses with the transition to a new, more accessible, and less wasteful economy, based on experience, not ownership. By joining Simplr you will play a key role in the success stories of some of the world's most dynamic companies. With Simplr's organization, resources, and deep technical acumen,
we collaborate with our partners to nurture ideas and deliver business growth. We are committed to creating a professional environment where you and your teammates can grow and thrive. We want to share something great with the world with passion.
What you will be doingSimplr.Io is building and developing a best-in-class platform and we need a Digital Marketing Manager who wants to join us in this journey! As the Digital Marketing Manager for Simplr, you will lead the paid digital marketing strategy for B2C and B2B and be an influential part of defining the global acquisition strategy. From determining appropriate audience segmentation, media plans, bid strategies, advanced analytics, and insight generation, you'll help shape the marketing of Simplr and grow its customer (users/businesses) base.
In this role, you will work with a cross-functional team across Product, Sales, Success, and Support to align the digital marketing strategy with the evolving needs of the users (consumers or businesses). The role enables you to directly impact the growth of Simplr helping more people and businesses transform the way they consume today. Would you like to have an opportunity to be part of a really innovative project with a highly skilled team? If this sounds like you, let's talk!
Main FunctionsWork with his/her manager in the definition of the annual marketing calendar aligned with Simplr P&L; to support the business goals for B2C, C2B, and B2B2C.Develop, manage, measure and adjust the implementation of digital initiatives and paid media strategies that meet business objectives (qualified traffic volume and sales leads) across B2C, B2B and B2B2C.Lead a team of designers and marketing contributors, (including hiring & training in the future) to ensure the workload is aligned with the business goals, reaching the schedules and deadlines.Identify the best agency(cies) to work across different paid channels. Ensuring the best campaign performance, KPI´s achievements and insights to identify and shape our buyer's persona.Optimize marketing spend vs product funnels and marketing campaigns to reach Simplr growth goals.Work in cross-collaboration with Acquisition & Enablement, Success, Support, Product and the rest of Marketing to identify new ways to enhance funnel for increased campaign effectiveness.Influence and collaborate with cross-functional teams and gain alignment on key growth opportunities (trends, co-branding, business cases, etc).Drive user/business marketing learning and measurement plan prioritizing tests and trials that will ultimately impact positive business growth. Partner with the Success manager to define the content and testing needs across the user/business journey.Consolidate reports across different toolsets, analyze and identify opportunities to improve KPI´s achievements and company goals.Report on a weekly basis on performance, KPI results and market trends providing recommendations on how to optimize budget to meet business objectives.Other functionsProactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.Support the extended marketing team analysing the company's social media plan strategy and identify strategic weaknesses to make recommendations for improvements.Support in the integration across digital channels external and internal (awareness, lead gen, nurturing,..).Support conducting customer, brand and product research initiatives.Support on offline channels if needed on any potential TV, radio, PR or event request (press conferences, influencers, product presentations, etc.)Your skillsIf you're ready to join a People-Centric company, committed to making an impact in people's lives, this is your challenge!
Excellent leadership, communication and decision-making skills.+5 years experience in senior marketing roles.Creativity beyond limits. Proactivity runs in your blood.You are here to make it happen. No BS.The ability to work both independently and as part of a team.A few things that will differentiate you from the restBig-picture thinking and vision.Attention to detail.Conflict resolution skills.Experience in the subscription economy space.Why Simplr?You will be working with talented, ambitious, passionate and hu
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