.Company DescriptionFairmont La Hacienda will offer guests one of the most exclusive resorts in southern Spain.Situated on the San Roque coast, in a unique and privileged enclave near Sotogrande, it features a luxurious 5-star hotel and branded residences, showcasing breathtaking sea views.Guests at Fairmont La Hacienda will indulge in a luxury resort experience with access to pools, a spa, fitness facilities, a grand ballroom, and flexible meeting spaces.Surrounded by two of southern Europe's most renowned golf courses, the hotel provides an exclusive retreat for golf enthusiasts, beach lovers, and discerning travelers.Job DescriptionThe Digital Marketing Manager is responsible for leading the hotel's digital strategy, working closely with the Director of Marketing and Director of Sales to determine the strategic vision for online presence.
The role establishes digital marketing goals and implements tactical efforts aimed at driving revenue growth across key digital channels and customer segments, while enhancing the hotel's brand positioning and online image.
This position oversees website content management and email marketing, ensuring alignment with brand standards and business objectives.The Digital Marketing Manager is also accountable for digital data quality and analysis, providing insights and recommending digital strategies to the Director of Marketing.
The role ensures that all digital marketing initiatives, including SEO, paid advertising, and content strategies, are positioned to achieve revenue goals and drive direct bookings.
Additionally, the position oversees third-party platform integrations, optimizes online conversion, and supports e-commerce efforts.Furthermore, the Digital Marketing Manager identifies opportunities to enhance the digital experience, fosters innovation in marketing practices, and mentors team members to develop digital marketing talent within the hotel.ResponsibilitiesLead the management of website updates and content for Fairmont La Hacienda, ensuring alignment with brand strategy and business objectives.Proactively direct digital marketing campaigns, working closely with agencies to optimize performance across all channels, including organic search, paid search, display, mobile, and social media.Analyse results and set strategies for the future, establishing action plans to enhance campaign performance in the upcoming months.Oversee the creation of email marketing campaigns for the hotel, spa, and outlets, leading the development of messaging, audience targeting, and performance measurement in line with brand standards.Coordinate the integration of third-party platforms into the website, including those used for user-generated content, conversion optimization, booking engines, and review sites, ensuring a cohesive and effective digital experience