.At Intracon Marketing Solutions we design strategic sales and marketing solutions.
Do you want to make a difference to your business?
We can combine our energies and add value to your brand through our creative engine and passion for design.
We are innovative, influential and ingenious, and we don't tire until we get the best possible results.
We are IN, are you IN?
Are you ready to lead the charge in digital marketing innovation?
We're on the lookout for a Digital Marketing Lead to drive both our Internal and External Marketing Strategies , crafting impactful B2B marketing plans that elevate not only our brand but also those of our clients and prospects.
In this role, you'll lead campaigns across inbound marketing, SEO/SEM, and social media and beyond, collaborating with teams to attract and engage the right audiences while delivering measurable results.
If you're a versatile marketer eager to make an impact, this is your chance to shine!
About the role: Dedication: Full-time Work model: Hybrid Location: Sant Cugat del Vallès (Barcelona) Project's Lenght: Permanent Main responsibilities: Working in collaboration with our board (General Management and Events Agency Director), your main tasks will include: Internal Marketing Strategy: Collaborate on the design and planification of our Internal Digital Marketing Plan & Strategy.
Develop and execute digital campaigns aligned with the company's strategy, for internal and external channels, creating and posting engaging content to attract customers.
Perform tactical activities such as competitor analysis, A/B testing, and database management to refine and optimize campaigns.
Create audience segments and deliver targeted communication for maximum impact.
Collaborate with external agencies to develop and implement strategies for website content and structure, including SEO optimization.
Evaluate the impact of planned actions to continuously optimize them and measure the return on investment.
Manage newsletters and marketing automation workflows.
External Marketing Strategy: Understand customer needs to identify business opportunities and create joint value, achieving the company's business objectives.
Lead the creation of SEO strategies, conversion funnels, and audience engagement tactics to maximize lead generation.
Collaborate with internal and external teams to design, develop, and implement digital projects.
Pitch the company's services to potential clients, showcasing our expertise and value proposition.
Ensure customers and management are satisfied with the proposed marketing campaigns, ensuring we produce valuable and engaging content that converts target audiences.
Maintain an up-to-date understanding of Intracon, our solutions, and our client base to implement effective marketing campaigns.
Measure and report on the performance of campaigns using platforms like SEMrush, Ahrefs, Hootsuite, and Google Analytics, gaining insights to assess progress against goals