Digital Marketing Expert Location: Barcelona, B, ES, 8007
Job Type: At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!
Barry Callebaut is looking for a Digital Marketing Expert who will be responsible for the execution of the relevant digital trade marketing activity to support sales growth within the segments.
The DME will be located in Barcelona (Spain) and will be eligible for a hybrid working model.
MAIN RESPONSIBILITIES & SCOPEDigital Communication Coordinate marketing communication activities using digital tools to contribute to the development of our business according to the marketing plan, sharing our corporate values and aligning our skills to achieve the company goals.Community Manager in local SoMe (content creation, adaptation and management of community activity).Implement inbound campaigns in alignment with other Trade Marketing team members.Maintain and expand end-user database of prospects in SF.Create and develop paid search strategies in line with marketing/commercial plans.E-commerce business development for key distribution customers.Collaborate with the global Digital to ensure marketing automation and lead management tools are effective and aligned with local goals.Monitor ROI and KPIs.Sales & Marketing Coordination Supports current accounts development (cross selling / upselling / short shelf life).Route qualified opportunities to the appropriate sales executives for further development and closure.Research accounts, identify key players and generate interest (focus on end-users).EDUCATION, LANGUAGE, SKILLS & QUALIFICATIONSGraduated in Digital Marketing and Communications or similar.Excellent verbal and written communications skills.Excellent analytical and project management skills.Strong listening and presentation skills.English: business level.ESSENTIAL EXPERIENCE & KNOWLEDGE / TECHNICAL OR FUNCTIONAL COMPETENCIES3-5 years experience in Digital Marketing position or similar.Experience working with Graphic design Photoshop, video edition, banner creation.Experience in paid social media plan and Monitoring Tools and Statistics reports (Facebook, Instagram, LinkedIn & YouTube).LEADERSHIP COMPETENCIES & PERSONAL STYLEAbility to multitask, prioritize, and manage time effectively.Team player with enthusiastic, proactive, positive attitude.At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth. If you want to learn more about Barry Callebaut, please find further information here.
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