.About Energy SystemsWe help customers navigate the complex transition to a decarbonized and more sustainable energy future. We do this by assuring that energy systems work safely and effectively, using solutions that are increasingly digital. We also help industries and governments to navigate the many complex, interrelated transitions taking place globally and regionally, in the energy industry.Ready to pioneer impactful digital marketing strategies? Excited to leverage your expertise in multichannel digital marketing campaigns to leave a mark in the renewable energy sector? Passionate about driving business growth through high-impact lead-generation initiatives? Join GreenPowerMonitor (GPM) and be a part of our Green revolution. As a Digital Marketing Expert, your focus will be on driving strategies and campaigns to enhance brand visibility, engage target audiences, and deliver measurable results across all digital channels. You will be responsible for strategically leading and implementing GPM digital marketing strategy, with support from other business areas and business units.Your key tasks will include:Develop and execute targeted lead generation and nurturing strategies that attract, engage, and convert potential customers across digital channels. Utilize drip campaigns, lead scoring, and personalized follow-ups to seamlessly guide prospects through the sales funnel and drive higher conversion rates.Maintain constant collaboration with stakeholders for the implementation and maintenance of the Lead Management Process on Salesforce.Plan, execute, and monitor emailing campaigns, including content creation, target group identification, re-targeting strategies, and product positioning ensuring consistency and effectiveness.Plan organic campaigns across LinkedIn, Google, and other channels.Collaborate with the Content Marketing Specialist to optimize website content for SEO and increase organic traffic and lead conversion.Manage the company's social media presence, ensuring consistent and relevant engagement across all channels.Monitor and report digital marketing performance through Google Analytics and Microsoft Power BI, optimizing insights strategies based on data insights.Work closely with sales, product, and other marketing team members to align lead generation efforts with overall business objectives and ensure a seamless lead handoff.You will also report to the GPM Marketing Director and conduct regular meetings with key business stakeholders to understand upcoming needs and priorities.Our benefits package is specifically designed to support your physical, financial, and social well-being:Great atmosphere of working together with professionals and some of the most engaged and knowledgeable people in the industry.Receive guidance from colleagues through coaching, mentoring, and participating in international networks
