.Kantox is a leading fintech company developing sophisticated software solutions that help companies to automate their currency management processes. We are a 120-person strong team, split between London and Barcelona. So far, we've raised over €30 million and became profitable in 2018. Thanks to our clients, we continue to grow at a fast pace. Over 6500 clients in 74 countries have already exchanged more than USD $15 billion with us! As well as appearing on CB Insights' Fintech 250 list, our Currency Management Automation software, Kantox Dynamic Hedging, was named Best Risk Management Solution by TMI in both 2020 and 2018, and Best Solution Innovation in 2019.We were also named winners of the Deloitte Technology Fast 50 UK for three years running and Fast 500 EMEA Award winners for two. Kantox is made up of an energetic team of people that love big challenges. We do not compromise on execution, speed and quality and always strive for excellence - while still having fun. So, if you want to join one of the fastest-growing fintech companies worldwide, keep reading.The Role The Digital Marketing & Demand Generation Manager will help the company scale by building a high performing lead-gen machine, generating quality leads, opportunities and revenue in current and new markets. You will build a local Demand Generation strategy and execute programs (SEO, SEM, retargeting, social, content creation, events, webinars, account-based marketing etc.) - with a mandate to drive quality leads that convert to revenue, and to continually optimise our marketing funnel. You will demonstrate the ability to own programs from ideation to execution. You will report to the Head of Marketing.Responsibilities Act as a consultant convincing your internal audience of the relevancy of your program.Ensure that your proposal is realistic and aligned with the defined KPI.With a growth mindset, you will be able to conceptualise new ideas, formulate strategies and execute new initiatives that drive demand generation.Develop and define the overall marketing approach and specific programs adapted to the dedicated market and/or segment that you have been assigned to and ensure alignment with Business Objectives.Actively engage with Sales in understanding business priorities, aligning them with marketing efforts, and being accountable for results.From a reporting standpoint, establish closed-loop analytics with sales to understand how our demand generation activity turns into customers, and continually refine our process to convert customers. You will live and breathe data, measuring and benchmarking key marketing metrics including (but not only) number of new leads, opps (units and value), revenue (units and value), ratio of conversion, ROI per campaign. You will build campaign KPI dashboards and communicate on a regular basis with the commercial team
