Description: Location: Barcelona
Starting date: ASAP
What about us? Dragons Group is a specialised digital advertising agency, whose mission is to support our clients' advertising needs by providing integrated solutions across all things content.
We aren't a huge agency where you'll be just another cog in the machine.
We are a medium-sized independent creative agency that is experiencing rapid growth and is looking to hire energetic and highly motivated people.
We are looking for a Digital Manager to support one of our main clients, the US-based leading pharma/skincare brand Galderma.
Mission of the role Lead social media planning to ensure plans are effective & efficient, and also in accordance to brand guidelines.Analyzing campaigns performance to optimize the KPIs, and get insights for future campaigns planning and goals setting.SEO/SEM campaigns management.Gather and share digital best practice across the region and centrally.Responsibilities:
Manage regional digital marketing campaigns & EMEAC Hub social media:Being a trustful relay to the Global Senior Digital & Consumer engagement Manager in Switzerland.Create relevant native content for digital platforms blasting.Effective use of social media and ePR campaigns.Lead & manage the regional social media platform.Budget planning for all the digital activities throughout the year.EMEAC toolkit/content creation and adaptation experience for owned, earned & paid.Ability to strategize digital best practices for EMEAC region.Knowledge of the EMEAC Influencers, KOLs panorama.Optimize digital campaigns results & maximize KPIs:Tracking performance against marketing KPIs.Deliver optimized regional digital marketing campaigns.Analyse and propose new campaigns for future ecommerce opportunity.Update and sharpen the regional website to ensure a high consumer conversion rate.Experience on managing Paid media channels in addition to owned and earned media.Coordination with the global & regional Marketing Brand Team, EMEAC Hub agencies & partners:On-going innovation with markets to explore new channel and content direction for digital and social media platform.Digital activation for on-offline initiatives.Efficient planning and monitoring of regional agencies and partners.Work closely with the regional Brand Managers.Support on the Website EMEAC markets roll-out.Key relationships (internal and external):
Global Senior Digital & Consumer engagement Manager - Solid reporting line.Cetaphil Poland Marketing Head - Dotted line.Cetaphil EMEAC markets Digital leads.Cetaphil Global Brand Team.Regional Cx BU Heads.Regional Cx Sales & Marketing Teams.Any other languages are a plus.
Requirements:
5-8 years + working in FMCG industry (experience in skincare a +).5-8 years proven track record working in digital marketing role.5 years + experience in regional and/or global roles.5 years + experience in EMEAC markets.Knowledge of regional digital platforms.Ability to communicate to all levels of the organization.Thought leader & In depth understanding of the consumer skincare industry.Results orientated with a hands-on, can-do attitude.Entrepreneurial mindset (creative thinking and innovation).Agile thinking - translate experience to strategies for improving results/ideas.Ability to foster teamwork with strong team, communication skills.Ability to deal with peaks and troughs in workload and manage stress and dynamic environmental changes.Experience in social media & digital marketing.Excellent knowledge of a variety of regional digital channels and how to maximize them for different marketing activities.Proven track record of successful digital marketing campaigns.A strong interest in learning and keeping up to date with new technologies, digital platforms, digital marketing trends and best practices.Digital systems: CMS, Mobile, Digital Analytics, A/B Testing, UX experience.Social media software management SEO/SEM.Languages:
English (mandatory).Spanish (mandatory).Any other language is a plus.El anuncio original lo puedes encontrar en Kit Empleo: https://www.kitempleo.es/empleo/130809715/digital-manager-emeac-keq454-barcelona/?utm_source=html
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