.Digital Insights ManagerBarcelonaBarcelona, Catalonia, ES Overview: In Schneider Electric, everything we do promotes progress and sustainability for all — our colleagues, customers, partners, and the communities where we live and work. You will be part of the Insights team dedicated to the End-to-End Digital Customer Relationship (E2E DCR) function. This team is tasked with driving a mindset shift in how we leverage data to transform our business, especially in the digital space.Key Responsibilities:Digital Insights: Interpret complex data sets to uncover meaningful patterns that can lead to efficiencies, commercial or CX improvements.Drive business impact and deliver measurable results through data-driven insights.Deliver high-quality, persuasive, and concise recommendations for executive audiences.Combine and translate multiple digital metrics into actionable improvement plans.Use data to prioritize and classify critical touchpoints along the customer journey to identify areas of improvement.Support ongoing needs for strategic and operational analysis that impact our Marketing and Sales teams.Campaign Measurement:Work with global and regional E2E DCR marketing teams to define a campaign measurement framework for multi-channel marketing campaigns.Develop analytical processes to effectively link marketing strategies to business impact.Ensure that the measurement and analytics efforts are aligned with the overarching business objectives of the campaign.Evaluate campaign performance across media and digital channels, deriving insights to drive strategy.Transformation:Influence senior leadership and decision-making by communicating across various levels of the organization in a clear and compelling way.Build and maintain strong working relationships with stakeholders at all levels.Collaborate with global and regional marketing teams to help them achieve their business goals.Translate data ambiguity into insights that drive impact.Initiate capability building and change management through workshops.Set up or leverage current communities of practice (Insights, Data Science, digital...) for value cross-pollination.Qualifications & Skills:You are an inspiring adviser and change agent, capable of articulating and presenting clear and compelling stories.You are highly effective at cross-functional stakeholder management.You have a profound understanding of how to acquire, analyze and act upon sophisticated digital customer intelligence.You are highly analytical with a structured problem-solving approach and strongly metrics/KPI driven.You have solid business acumen and the ability to build commercially compelling analysis.You have proven experience with marketing technologies, such as Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar technologies.Proficiency in SQL is preferred but not essential.Experience using Tableau to pull data from various sources and build compelling visualizations is desirable
