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Digital Insights Manager

Digital Insights Manager
Empresa:

Schneider Electric


Detalles de la oferta

.OverviewIn Schneider Electric everything we do promotes progress and sustainability for all — our colleagues, customers, partners, and the communities and societies where we live and work. From the products, software, and services driving the digital transformation of energy management and automation to corporate citizenship and volunteer activities, we make an impact by helping people and organizations become more resilient and efficient, more electric, and digital.Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You are part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.In this role you will be part of the Insights team dedicated to the End-to-End Digital Customer Relationship (E2E DCR) function. This team is tasked to drive a mindset shift in how we leverage data to transform our business especially in the digital space. You will take part in defining and distilling our digital data for key corporate decision makers around the world.The focus of the role is not creating reports or dashboards, you are not just answering "what", you are expected to have sufficient business acumen and digital ecosystem knowledge to answer "why", and more importantly provide strategic and/or tactical recommendations based on your findings.This critical position demands a self-motivated, results-oriented individual, with a strong analytical aptitude and passionate storytelling ability. Using your technical expertise and business acumen across the digital marketing ecosystem, you will support the Schneider Electric E2E DCR business teams through critical projects and influence decisions based on data and analyses that help deliver results.You will have the opportunity to work on a broad spectrum of areas that include marketing operations, digital customer experience, campaign performance optimization, conversion rate optimization and personalized marketing framework.Key ResponsibilitiesDigital Insights· Interpret complex data sets to uncover meaningful patterns that can lead to efficiencies, commercial or CX improvements.· Drive business impact and deliver measurable results through data-driven insights.· Deliver high quality, persuasive and concise recommendations for executive audiences.· Combine and translate multiple digital metrics into actionable improvement plans.· Use data to prioritize and classify critical touchpoints along the customer journey to identify areas of improvement.· Support ongoing needs for strategic and operational analysis that impact our Marketing and Sales teams.Campaign Measurement· Work with global and regional E2E DCR marketing teams to define a campaign measurement framework for multi-channel marketing campaigns.· Develop analytical processes to effectively link marketing strategies to business impact


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Requisitos

Digital Insights Manager
Empresa:

Schneider Electric


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