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The Position
At Roche, we are passionate about transforming patients' lives, and we are bold in both decision and action - we believe that good business means a better world. That is why we come to work every single day. We commit ourselves to scientific accuracy, unassailable ethics, and access to medical innovations for all.
We do this today to build a better tomorrow. Developing innovative treatments across major disease areas, Roche Pharma is focused on translating excellence in science into effective medicines for patients. Are you seeking a meaningful job? Then come aboard!
Within the Strategy Unit, reporting directly to the Digital Innovation Leader, the mission of the position will be:
Promote the digital transformation of the company in an innovative and creative way; ensuring the contribution of value.Inspire internal and external stakeholders in digital ambition, based on the company's strategic decisions.Accountable for building and activating the digital engagement strategy in the affiliate for allocated customer groups, and product owners for the transversal capabilities assigned (services, channels or touchpoints).Identify the key channels for Roche Spain and ensure their creation prior to the implementation of specific initiatives.Measure the impact of all activities carried out in digital channels and define standard metrics that allow assessing the return of the actions.Integrate multi-channel metrics in the company's business reports.Ensure and implement omni-channel actions based on the customer's profile.Explore and experiment with digital innovation to improve the new engagement model including digital health solutions.Promote the co-creation of digital solutions with internal and external stakeholders.Participate in multidisciplinary projects on the global network.Experience and Knowledge: University degree.Desirable Master in e-Business or Marketing.High level of English.Minimum 3-5 years of experience in digital environments and omnichannel project management.Specific knowledge of the area of expertise for which you have been hired (content marketing, social media marketing, digital analytics, inbound marketing, monitoring and analysis of results).Knowledge and experience in the creation, implementation, and monitoring of multi-channel digital projects.Knowledge of the most common digital tools and platforms and search for trends.Knowledge in multichannel stock analysis through digital analytical tools and BI.Competencies: Innovation.Influence and Communication.Analytical capacity.Partnership and collaboration.Strategic Capacity and Planning.
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