Johnson & Johnson is currently seeking a Digital & CRM Lead to join our Vision Care team located in Singapore. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Johnson & Johnson Vision Care is seeking a dynamic and experienced Digital and CRM Lead for the Asia Pacific region, in charge of end-to-end digital eye-health experience for patients. This role will be the business product owner responsible for leading owned digital platforms and experiences that drive wearer acquisition and retention strategies. The ideal candidate will drive contact lens category growth and market share gains through strategic digital initiatives and first-party data acquisition & activation. This is a People Leader position which requires thought leadership and digital subject matter expertise, along with strong cross-functional and glocal (global to local) partnerships across all stakeholder levels.
RESPONSIBILITIES Business Product Ownership: Lead the development and management of owned digital products and experiences to enhance contact lens patient engagement, including websites (i.e., acuvue.com), mobile applications (i.e., MyAcuvue app), CRM and loyalty programs, and marketing technology and digital analytics platforms. Oversee the end-to-end digital patient journey, ensuring seamless and impactful interactions across all touchpoints that would result in new contact lens fitting and continued usage throughout the patient's lifetime. Design front-end user experience & features, and support backend platform/system development to achieve above goals. For new regional digital products and features, define KPI, measure outcome, and drive discussion & decision on maintain/scale up/cessation.
Category Growth and Market Share: Develop and operationalize digital strategies in alignment with strategic business plan goals, aimed to drive category growth and increase market share in the Asia Pacific region. Strategize and implement effective methods for first-party data acquisition and utilization to enhance marketing efficiency and effectiveness across paid and owned digital channels. Ensure robust data management practices are in place to enable effective segmentation, insights generation, digital marketing automation, and performance measurement.
Digital Thought Leadership and Capability Building: Bring digital solutions for top business issues by identifying pain points, developing solutions with key stakeholders, rolling out, tracking performance, and making stop/maintain/scale up decisions.
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