Digital Campaign Manager, HP app – PS & Support It is an exciting time to join the Consumer Services and Solutions (CSS) organization at HP. If you enjoy being part of large-scale business model transformation, building processes and operations to foster and serve direct relationships with end-users, and leveraging your creativity to drive business outcomes, this role is right up your alley! You will have the chance to put your stamp on a strategic HP business.
Job Summary This role is responsible for developing and leading the HP app content strategy for designated business groups, overseeing experiments for content optimization, and designing initiative flows. The role manages engagement and monetization campaigns on the app, enhances content based on customer insights, and employs advanced distribution strategies. Additionally, the role acts as a functional manager and provides mentorship to lower-level employees to achieve operational and strategic goals.
Responsibilities Develops and leads the HP app content strategy for designated business groups while aligning it with overarching business objectives.Leads and oversees A/B tests and experiments to optimize content elements, such as headlines, and visuals, for better conversion rates.Develops strategy for initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.Analyzes and monitors impressions, click-through, conversion, and related analytics coordinating closely with cross-functional teams and key stakeholders.Implements advanced audience segmentation techniques to personalize content for various customer segments and stages of the customer's journey.Ensures that all content adheres to legal and regulatory requirements, including copyright, privacy, and industry-specific regulations.Acts as a functional manager within area of expertise.Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.Education & Experience Recommended Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.Typically has 10+ years of work experience, preferably in persona, customer journey and editorial content development, or a related field.Knowledge & Skills Effective CommunicationResults OrientationLearning AgilityDigital FluencyCustomer CentricityImpact & Scope Impacts large functions and leads large, cross-division functional teams or projects.
Complexity Provides highly innovative solutions to complex problems within established policy.
Location: Sant Cugat del Valles, Barcelona, Spain
Type: Full time
Equal Opportunity Employer (EEO) HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
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