Demand Generation Manager - North America Managing your social networks has never been so simple!
Who are we?
European leader in social media management, Agorapulse is deployed in 18 countries and supports +31,000 users worldwide. We are the highest rated social media management software in Europe based on thousands of real users' reviews on G2. You can start a free trial to see for yourself!
So what are we doing exactly? We allow agencies, social media managers and marketers to manage their social networks simply.
We help scheduling their content, editing statistical reports, calculating the ROI of their social media strategy and interacting with their audience from a single platform for all social networks: Facebook, Twitter, Instagram, LinkedIn, YouTube, Google My Business, TikTok and more!
Some numbers
150 employees divided between Paris and international
60 recruitments in 2023
30 different nationalities
About the position
At Agorapulse, we believe in empowering businesses to succeed in the digital world. Our platform offers cutting-edge solutions for social media management, enabling our clients to engage with their audiences effectively and drive meaningful results. As a Demand Generation Manager - North America, you will be at the forefront of driving lead acquisition and revenue growth in North America, creating targeted campaigns and optimizing marketing operations to contribute to business success.
The missions
Your primary goal is to deliver high-quality SQLs (Sales Qualified Leads) to the sales team. You'll work closely with sales to ensure that the leads you generate meet their expectations and are valuable for conversion. Actively reviewing and validating lead quality will be key to your success, along with maintaining accountability for pipeline metrics to ensure leads progress smoothly through the funnel.
To do this, you will be responsible for:
Developing and executing multi-channel campaigns (email, social media, paid media, events) to generate high-quality leads for the North American market.
Supporting the development and execution of an Account-Based Marketing (ABM) strategy, targeting mid-market and enterprise accounts.
Collaborating closely with sales to align on lead generation goals, optimize handoff processes, and ensure leads are converted into new opportunities.
Analyzing campaign performance and utilizing data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue.
Managing regional events and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth.
Working with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our CRM.
You are the ideal candidate if you are:
A marketing operations pro: You understand the marketing funnel and are proficient in using automation tools to drive scalable results.
A strategic thinker: You are able to create and execute demand generation strategies that align with Agorapulse's growth goals.
Data-driven: Skilled in using data to drive decisions, track performance metrics, and optimize campaigns for revenue impact.
An ABM expert: You have experience with Account-Based Marketing and targeting key accounts in the mid-market or enterprise space.
Agorapulse is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation during the application or interview process, please let us know.
Benefits:
Enjoy a scaleup environment with a great work-life balance
Grow your skills with our Guilds and workshops
Work in a SaaS, B2B, and international context
Experience an exceptional work atmosphere
Collaborate with amazing colleagues and be part of an enthusiastic team
Benefit from a fully remote position
Take advantage of our generous policies and vacation days
Our interview process:
A screening call with Morgane, our Talent Acquisition Manager
An interview with Morgane
An interview with Kate, our Head of Marketing Ops Demand Generation
A culture fit interview with two members of the team
A business case presentation with Kate and Emeric, our CEO
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