Company OverviewOur client is the world's leading provider of device management for mobile, fixed and IOT as well as managing the omni-channel customer experience. Their business logic drives actions, runs proactive care campaigns, and improves customer satisfaction. Deployed by leading service providers worldwide, the company's device management and service management platform drives revenue, reduces customer care costs, and automates each customer interaction.A relaunched brand with a long history and pedigree, the company differentiates itself by creating innovative technical solutions, packaging them in ways that simplify operational complexity and time to market. They never forget that they only succeed when their customers succeed.As a member of the company team, you will share a passion for being part of an exciting team of talented individuals, focused on building sustained long-term growth, and a fantastic place to work. Surrounded by individuals of exceptional ability and commitment, you will have the opportunity both to contribute to their continued business success and to invest in your own personal development.Position SummaryThe Demand Generation Manager will define, shape, and implement a demand generation program that ushers customer prospects through a full-lifecycle buyer's journey, aiming to generate new sales-qualified leads. Responsibilities include defining buyer personas and journeys, developing marketing campaigns, generating content, and executing multi-faceted campaigns using a marketing automation tool. The Demand Generation Manager will maintain key performance metrics to measure progress, refine campaigns, and adapt techniques for maximum effectiveness. They will work with the sales team, product organizations, and other key stakeholders across the company to set up a program that improves customer awareness and generates new leads.Main Responsibility AreasInbound, outbound, and account-based demand generation activitiesAdministration of HubSpot marketing automation systemDevelopment of programs to capture new leads (opt-in contacts)Develop and implement demand generation strategies and campaignsDefinition of buyer personas and journeysWork closely with the sales and marketing teams to align efforts and drive revenueCollaborate with other departments, such as product and customer service, to create cohesive demand generation effortsMapping of content to buyer's journeysAuthoring and editing of content to support the demand generation processCoordination with other key internal and external stakeholders to develop new content, support the buyer's journey, and qualify new leadsManagement of demand generation KPIs and scorecardRefinement of approaches and techniques based on data metricsUse data and analytics to measure and improve the performance of demand generation effortsDevelop and maintain relationships with partners, influencers, and other stakeholdersMonitor industry trends and stay up-to-date on new technologies and techniquesConduct market and customer research to identify opportunities and challengesCreate and manage demand generation budgets and forecastsMeasure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenueIdentify and resolve challenges and conflicts within the demand generation processProvide training and support to team members on demand generation best practices and toolsAttend industry events and conferences to build relationships and promote the companyKey Skills & CompetenciesStrong demand generation experience, skilled in the use of the latest tools and techniquesPractical experience with account-based marketingExceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer personaComfortable working with complex technical productsVersatile and adaptable - both an individual contributor and a manager that leads/inspires othersTeam player - ready to work across functions with people at all levels of the organizationSelf-starter - able to set their own daily work tasks and deliver results without daily supervisionProactive, quick learner - takes the initiative to reach out to others and learn new thingsEnergetic and creative, with an attention to detail5+ years leading a B2B demand generation program, including experience generating new leads/opt-in contacts, defining buyer personas and journeys, drafting relevant content for each stage of the program, working with HubSpot's marketing automation software to implement campaigns, working cooperatively across functions to support marketing activities, measuring and tuning campaigns, player/coach experience - both leading a team and acting as an individual contributor, experience marketing to Cable and Telecommunications service providers, experience interacting with technical resources and learning new technology concepts, and experience setting up a new demand generation program from scratchLimitations and DisclaimerThe above job description is meant to describe the general nature and level of work being performed; it should not be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their manager.Please ignore the salary stated as it is flexible.
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