Demand Generation Manager

.Company OverviewOur client is the world's leading provider of device management for mobile, fixed and IOT as well as managing the omni-channel customer experience. Their business logic drives actions, runs proactive care campaigns, and improves customer satisfaction. Deployed by leading service providers worldwide, the company's device management and service management platform drives revenue, reduces customer care costs, and automates each customer interaction.A relaunched brand with a long history and pedigree, the company differentiates itself by creating innovative technical solutions, packaging them in ways that simplify operational complexity and time to market. They never forget that they only succeed when their customers succeed.As a member of the company team, you will share a passion for being part of an exciting team of talented individuals, focused on building sustained long-term growth, and a fantastic place to work. Surrounded by individuals of exceptional ability and commitment, you will have the opportunity both to contribute to their continued business success and to invest in your own personal development.Position SummaryThe Demand Generation Manager will define, shape, and implement a demand generation program that ushers customer prospects through a full-lifecycle buyer's journey, aiming to generate new sales-qualified leads. Responsibilities include defining buyer personas and journeys, developing marketing campaigns, generating content, and executing multi-faceted campaigns using a marketing automation tool. The Demand Generation Manager will maintain key performance metrics to measure progress, refine campaigns, and adapt techniques for maximum effectiveness. They will work with the sales team, product organizations, and other key stakeholders across the company to set up a program that improves customer awareness and generates new leads