About Gelato
Gelato has created the world's largest global network for on-demand production of custom products – from t-shirts and mugs to books and wall art.
We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production.
By producing locally and perfectly matching supply with demand, we eliminate waste and reduce carbon emissions.
At Gelato, we don't own production facilities – we build the software that connects them.
With over 140 production partners in 32 countries, our network can deliver custom products to five billion people in just 72 hours.
It's smarter, faster, and greener.
With GelatoConnect,
our SaaS platform, we're driving innovation in print production.
GelatoConnect simplifies operations for print producers by automating procurement, workflows, and logistics into one seamless system.
By boosting efficiency and cutting costs, it helps businesses scale to meet market demands.
With GelatoConnect, we're reshaping the print industry to be more efficient, sustainable, and profitable.
What you will be doing
As the Demand Generation Director in GelatoConnect, you will define and implement a global Demand and ABM strategy for GelatoConnect.
You will deliver 1:1, 1:Few and 1:Many campaigns to drive acquisition/up-sell/cross-sell/retention new logo programs for our tiered "Strategic Account" list.
This role will report to the Chief Marketing Officer and you will be responsible for planning, managing, executing, and measuring demand generation campaigns across digital channels.
This will include the strategy, customer journey, content & creative, and channel strategy for campaigns.
You will partner closely with other Marketing and Sales leaders to deliver online and offline programs that influence the pipeline and help achieve our quarterly sales goals.
Some of your key responsibilities will include: Work cross-functionally to build, plan, implement and execute a demand generation strategy across outbound sales, performance marketing, customer success, events, partnerships, public relations and content creation.Own the program management and execution of demand generation campaigns including: relationships with content syndication vendors, agency relationships, campaign setup and launch, reporting, and predictive insights.Develop and manage a centralized intake process for demand generation campaign requests, vetting, production, and execution.Work closely with Product Management and Product Marketing to ensure a best-in-class go-to-market and commercial strategy.Own frequent and ongoing communication with Global Sales on campaign planning/calendar, pre-launch sales enablement, and reporting results.Source and influence new sales pipeline, engage contacts in new functions/roles at existing accounts, and accelerate existing sales pipeline.Support the promotion efforts for first-party events, executive roundtables, industry events, partner events, etc.El anuncio original lo puedes encontrar en Kit Empleo: https://www.kitempleo.es/empleo/130353517/demand-generation-director-ksp548-z557-barcelona/?utm_source=html
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