Tasks:
Development of programmatic buying algorithms.
Construction of various types of advertising effectiveness models (Coverage curves, MMM, optimal frequency, etc.).
Geospatial analysis.
Responsibilities:
Develop a deep understanding of GroupM's business and understand the drivers of success for paid media channels and the indirect impact of the broader marketing ecosystem on paid media.
Standardize and productize repeatable analytics solutions for recurring business needs: media inflations studies, benchmarking, pricing grids, forecasting, budgeting, attribution, incrementality analytics, custom algorithm development, and attribution models (MTA, MMM).
Perform Reach, Frequency, and Overlap Analysis and Insight generation.
Path-To-Conversion analytics.
Audience Profiling, Analysis, and Insight generation.
Visualize key trends and relationships and articulate actionable insights.
Develop and execute campaign test & learn plans.
Process automation. Deploy large-scale, production machine learning systems.
Stay current with the data science and AI landscape and innovate with new solutions for old problems.
Requirements:
PhD/B.S./M.S. degree in a comparable field: statistics, AI/ML, computer science, or similar.
3+ years' hands-on, proven experience in an analytics or data science role in the advertising industry.
Descriptive, Prescriptive, Predictive Statistical Methods.
Experimental design, A/B testing setup, execution and measurement, and results reporting.
Extensive experience in implementing data science and machine learning techniques to solve practical problems based on real-world data.
Strong experience of marketing analytics experience and deep domain knowledge of ad tech or media preferred.
Proven ability to translate business needs into a rigorous statistical framework.
Experience developing on cloud infrastructure (AWS Sagemaker, GC ML).
Proficiency in SQL applied to different databases (PostgreSQL/Redshift, Google Big Query, MySQL/Aurora, MS SQL).
Visual analytics and Business Intelligence tools: Power BI, Tableau, Looker, Datorama Salesforce.
Strong programming skills in Python and R. Experience working with ML packages (scikit-learn, TensorFlow, etc.), parallelized data technologies (Spark, Hadoop, etc.), and Python libraries (Pandas, NumPy, etc.).
Teamwork skills under Agile Development methods.
High level of English proficiency.
About GroupM: GroupM (Mindshare, Mediacom, Wavemaker, NEOMedia, Xaxis, The&Partnership;) is ranked 14th among the best companies to work for in Spain, according to Actualidad Económica's ranking. We are companies that are firmly committed to work-life balance, internal promotion, and employee training.
If you join the group you will have the following benefits:
Flexible Remuneration, the possibility of payment of training, food, transportation, daycare, and medical insurance through the payroll.
Subsidy of the daily menu, forget the Tupperware at home.
Hybrid telework model.
Flexible working hours both in and out.
Free coffee and fruit in the office.
Subsidized training from important companies in the sector such as ISDI or ThePowerMBA.
GroupM is an equal-opportunity employer. We see everyone as individuals and understand that inclusion is more than just diversity: it's about belonging. We celebrate the fact that we are all unique and that is what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global customers we work with.
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