.Be a part of a revolutionary change. Times are changing at PMI. We've chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.Introducing smoke-free products shifts the focus of our entire business. We're fast moving from a B2B to a B2C model - and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation.Your 'day to day'You will be responsible for the Data Governance (data architecture and structure, data quality and integrity) and of the Advanced Analytics (developing a portfolio of AI products to generate predictive and prescriptive analysis) in the Canary Islands market. You will work in close connection with the Data Visualization (reporting ecosystem in Power BI) and Business Partnership streams within the Market Analytics teams, as well as with the Commercial Team, to ensure that data solutions and data architecture are aligned with business needs and strategic priorities.As a Data Governance & Advanced Analytics Analyst your key accountabilities will be:Consumer database and consumer data model management, including:Data Integrity & Data architecture and structure (new data needs developments, data automatization, etc.).Data Quality follow-up.Implement consumer segmentation providing support to Commercial teams, sharing insights and recommendations for targeted communication campaigns.Consumer Insights & Market Research teams support (i.E. consumers database for Consumer Tracking studies purposes).Consumers' Audiences generation (i.E. for CRM, Call Service Center outbound campaigns, etc.).Trade database and data model management:Database structure maintenance & developments.New developments needed from diverse trade related platforms to include them to data structure.Support in trade segmentation with a proper database maintenance & infrastructure.Support in Trade payments recurrent process (developing automations and supporting if needed in the execution).Coordination & follow-up with Business Intelligence team (IT), ensuring business needs requiring BI/IT involvement are properly covered and timely developed.Develop a portfolio of AI data products and Machine Learning platforms (i.E. Data Robot, DS Lite) that produce powerful and actionable insights. Create and leverage on key partnership network to use available data solutions and services and "off-the-shelf" solutions minimizing internal developments for existing solutions. Key interface with Global teams and other 3rd party agencies to implement AI / ML solutions