DescriptionAbout TwineWe're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.Our MissionAt Twine, we recognize that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine.Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavors.About the RoleA leading German e-commerce company is seeking an expert copywriter fluent in German to spearhead their website rebranding initiative. This project is crucial for enhancing the company's online presence and improving customer engagement across various touchpoints. The ideal candidate will bring creative flair and technical expertise to revitalize the company's digital copy and user experience.Responsibilities:Collaborate with the marketing team to understand and execute the new brand visionRewrite and optimize website content, including product descriptions and landing pagesCreate compelling headlines that align with the new brand identity and drive conversionsImprove email content for automated sequences to enhance customer engagementRevamp customer support language to ensure a consistent and positive user experienceRequirements:Native or near-native fluency in German, with exceptional writing skillsProven experience in copywriting for e-commerce platformsStrong portfolio demonstrating expertise in rebranding and website content creationIn-depth understanding of SEO principles and their application in copywritingFamiliarity with email marketing and automation sequences#J-18808-Ljbffr